Video Production for Business: The Benefits of Hiring an Expert
Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally immersed themselves in their areas of expertise. (I mean really, that guy commuting next to you every day might *think* he’s a NASCAR driver, but really, who is he trying to kid!)
While having pinpoint focus can make them experts within their fields, it does not necessarily make them experts at everything. There’s just not time in the day! Being an expert in a speciality doesn’t mean that you can simply take your iPhone out and create great video marketing content either. It doesn’t make you a storytelling expert. Smart business owners know when to hire other experts.
So, why should you hire a video production expert?
Many subject matter experts and career specialists realize the benefit of hiring other experts. And they often set the bar high for all facets of their business. They know that to create marketing materials and advertising collateral of high quality, they need to hire outside of their own office or practice.
This situation is even more pronounced in the life of an entrepreneur or a small business owner. The men and women who have chosen to start their own businesses have had to expand their knowledge far beyond those at larger companies. These people typically manage multiple facets of their business, and quickly learn there are limits to the virtual departments they can staff. Smart business owners know when to hire an outside expert — in today’s business environment, that’s usually a financial professional, an insurance agent, a security company, or an IT professional. Increasingly it is also starting to include marketing and advertising outsourcing like social media professionals, video production storytellers, graphic designers and photographers.
So much information is now communicated through audio-visual media that in order to market well and communicate your message effectively, you must have expert-level video, photos and media. Hiring video production and photography professionals is no different than hiring your tax professional — they are necessary in a competitive marketplace to compete. And with that expertise, you’re getting someone who has the right software, education, know-how, personnel, and equipment. PLUS, they have experience creating visual messaging, knowing what language reaches specific audiences, knowing what type of videos you should create for your market and so much more.
Video marketing is no longer an area you can safely ignore. Statistics related to visual marketing are nothing if not compelling. According to marketing experts, visual content is well on the way toward displacing print media online.
- People form a first impression in a mere 50 milliseconds.
- An estimated 84 percent of communications will be visual by 2018.
- An estimated 79 percent of internet traffic will be video content by 2018.
- Posts that include images produce 650 percent higher engagement than text-only posts.
- People are 85 percent more likely to buy a product after viewing a product video.
- Posts with videos attract 3X more links than text-only posts.
That last statistic really grabs our attention. As a professional video production company, we not only know the value of a well-made clip, but we are also keenly aware of the sheer amount of work and dedication required to produce top-level videos. There’s a reason why surveyed business owners cite a “lack of time and staff resources” as the number one challenge in creating effective visual marketing. Hiring an expert is tantamount to success!
While most audio-visual marketing is currently done by large companies with a broad range of staff to share the load, that is a trend that’s easily reversible. Small companies need no longer stand in their larger competitor’s shadows. The wonder of the internet is that its reach is broad, acting as a great leveler when it comes to client-base accessibility.
With the potential success of a start-up or small business depending on the success or failure of its early marketing ventures, it only makes sense to trust such endeavors to an expert.
Fortunately, we are here to help.
If your message requires professional video production, please contact us. We have the experience and expertise for every step of the journey, from pre-production through post-production and every step in between.
If you have questions about our services and methods, or if you would like to talk with us about anything else, please feel free to contact us. We look forward to working with you.