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Video has held a prominent role in marketing for decades. From original television commercials to social media clips, there is no denying that video plays an important role in catching the attention of future customers and inspiring conversions. Of course, in today's dynamic digital environment, video marketing trends are constantly evolving. Every year, we see… Continue reading 7 Leading Trends in Video Marketing
Video has always been a powerful form of media for any brand. The quality of your video production can determine the overall success of your campaign. This applies to videos used internally, full-length commercials, or bite-sized social media clips. The better the video quality, the better the campaign performance. At Miceli Productions, we have been… Continue reading Get Great Content With Our Trusted Video Production Process
Promotional events are a fantastic way to draw attention to your product and have a great time doing it. When done right they are fun to plan for, fun to implement, and a blast to attend. Even tech service companies can host promotional events by choosing a theme and a few features to show off… Continue reading How to turn Promotional Events into Promotional Photo Assets
Video content has always been powerful, as we've all come to know, but today it's more powerful than ever before. Over 90 percent of marketers say video has helped increase the overall understanding of their products and services. And 86 percent of marketers say creating video content has helped increase the sales of their products… Continue reading Do You Need Help Creating Video Content?
One of the most prominent trends in capturing tech product photos is the model office. You may have noticed while browsing online stores that there are many different styles of product photos. While all products benefit from a background-free cover photo, it's the accent photos in the gallery that often make the sale. And every… Continue reading Staging a Model Office for Your Tech Product Photos
Mobile traffic is growing each year and has already surpassed desktop access. The reason for this trend is straightforward enough. Mobile device use has surged over the past seven years. In addition to using them for phone calls and texting, people are increasingly taking advantage of the Internet access capability of these devices. It makes little… Continue reading Are Your Videos Optimized for the Rising Mobile Traffic Trends?
Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
Normal video frame rates used today can vary from 24 frames per second to hundreds of frames per second (fps). However, when the fps is greatly reduced to a few frames per minute or even an hour, the effect speeds up the subject of your video. Processes requiring hours, days, or even weeks will appear… Continue reading How To Use Time Lapse Video for Marketing Your Business
YouTube may be where videos are hosted but by far the easiest and most popular way to share a video with friends, family, customers, and industry contemporaries is to post it on Facebook. Facebook video that is popular can jump from social circle to social circle, getting shared and liked thousands of times within a… Continue reading Seven Tips for Engaging How-To and DIY Facebook Videos
Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the first time, it might bode well for you to include a… Continue reading 3 Trends in Video Marketing to Boost Your Social Media Presence
Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did the number crunching a few years ago. In the process, the experts… Continue reading Video Metrics and ROI Statistics Point to the Future
If you run a product-based business you understand the importance of having spectacular images that catch your target audience's eye and effectively convince people to consider buying what you have to sell. And a big part of what sells your products is stunning photography of your products. If photos of your products aren't doing your… Continue reading Make Your Product Photography Look Even Better!
Industrial photography is a speciality. The people, equipment, and machinery involved in manufacturing and other industrial operations play a vital role in your company's success. They transform raw materials and sub components into working products and other finished goods. Because industrial operations of this kind are about functionality and efficiency, they are not always the… Continue reading How to Showcase Your Operations and Machinery with Photography
Product Photos for e-Commerce Visual content is an essential foundation of a business's website. Most people who view websites daily are more attracted to images than pages that are only filled with paragraphs of text. This preference of website viewers will certainly increase over the coming years. If you have not had a chance to… Continue reading Do I need professional product photos for my e-Commerce site?
Virtually everyone owns a camera these days. Just grab your smartphone, open up the camera app, click away, and get some pretty high resolution images. Having a camera everywhere you go is great for all kinds of businesses who rely on images for a giant chunk of their marketing efforts, particularly on social media. So… Continue reading Why should I use a professional for my social media photos?
"Content is king" is an expression you've heard plenty of times in the past. While the landscape of content marketing is ever-evolving, one thing remains steadfast: content, whether it is in the form of text, video, or something else, will always be one of the most effective ways to convey an important message to your… Continue reading What 3 videos should every business have? Find out here.
Four Uses of Professional Photography on Your Business Website Website visitors tend to back away from web pages stuffed full of solid text. These pages are impossible to scan and require that you commit yourself to a long session of painstaking reading. They are unappealing because a page-full of alphanumeric characters fails to stimulate the visual part of the brain.… Continue reading What do you want your customers to look at?
Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming on Facebook, professional video content for your website, and basic tutorials for product-based… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have
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