What is B-Roll Video?

Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?

Creating media content for Hartford Stage’s Repertory of La Dispute and Macbeth: Part 3 of 3

Miceli Productions has a long history of creating media content to promote and archive theatrical performances.  We regularly capture multi-camera HD video for performance archives, provide b-roll clips to media outlets, record radio spots with our network of voice over artists and create :15 and :30 spots for TV with edited video and by animating… Continue reading Creating media content for Hartford Stage’s Repertory of La Dispute and Macbeth: Part 3 of 3

What is B-Roll? (And why is it important for your company's PR?)

Every industry has technical terms.  And you may have heard the term “b-roll” used by PR types.  But what exactly is b-roll?  And why might it be important to have b-roll footage ready to use? We’ll spare you the history lesson of where the term comes from but give you the contemporary definition: b-roll is… Continue reading What is B-Roll? (And why is it important for your company's PR?)