What is B-Roll? (And why is it important for your company's PR?)

Every industry has technical terms.  And you may have heard the term “b-roll” used by PR types.  But what exactly is b-roll?  And why might it be important to have b-roll footage ready to use? We’ll spare you the history lesson of where the term comes from but give you the contemporary definition: b-roll is… Continue reading What is B-Roll? (And why is it important for your company's PR?)