Tag: marketing

Vetting a Video Production Company: 6 Questions to Ask

On June 30th, Americans for the Arts hosted a webinar titled Video Marketing for the Arts: How, Why and When with video specialists Caleb Custer of Caleb Custer Arts Marketing and Michael Miceli of Miceli Productions HD.  More than 50 arts marketers participated in the webinar, which presented strategy for both in-house and out-sourcing video production.… Continue reading Vetting a Video Production Company: 6 Questions to Ask

How CT Biz Expo 2011 Speakers Are Using Video and Blogs

Thursday June 9th, 2011 was the annual Connecticut Business Expo at the Convention Center in Hartford, CT.  Businesses large and small gathered to network, attend seminars, and be recognized for great work in their field.  Miceli Productions HD has participated in this Expo in a variety of ways over the years, including exhibiting in 2009… Continue reading How CT Biz Expo 2011 Speakers Are Using Video and Blogs

Miceli Presents Americans for The Arts Webinar

Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts in America, has invited Miceli Productions HD to present the webinar “Video Marketing: How Why and When” June 30th, 2011.  Presented in collaboration with Caleb Custor of Caleb Custor Arts Marketing (NYC), the webinar will address arts marketers across the performing and fine… Continue reading Miceli Presents Americans for The Arts Webinar

6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel

We see it time and again.  A great video, hosted on the brand new YouTube channel of a business or organization.  It’s clear that a lot of time/thought/money went into creating the video.  (Good intern!)  However, many other elements concerning the video posting haven’t been considered.  (Bad intern.)  This pains us greatly.  (And we are,… Continue reading 6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel

Interview With a Quick Response Code

MP: Hello. QRC: Hello! MP: What’s your name? QRC: My full name is Quick Response Code but people often refer to me as QR-Code or QRC. MP: Why am I seeing you all over the place these days? Best Buy, Macy’s, Calvin Klein, Miceli Productions HD services brochures, you really get around! QRC: Well, businesses… Continue reading Interview With a Quick Response Code

New Video-Friendly Email Marketing Feature

Leading email newsletter services are going out of their way to make it even easier to incorporate video into email campaigns. How far away are we from embedding a live streaming video in an email invitation? It’s just around the corner. But for now, Constant Contact and MailChimp are leading the way with new video-friendly… Continue reading New Video-Friendly Email Marketing Feature

Video Vocab for Business Owners (Part 2 of 4)

Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged!  As media professionals we do in fact have a unique vocabulary to what we do.  A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 2 of 4)

Snow Falling on Cedars TV Commercial for Hartford Stage

[jwplayer mediaid=”5802″]   Miceli Productions HD recorded original HD footage with three cast members of Hartford Stage Company’s production of Snow Falling on Cedars to communicate the intense story of this stage adaption of David Guterson’s #1 best selling novel. In this 30 second TV spot, we asked the actors to experience the range of… Continue reading Snow Falling on Cedars TV Commercial for Hartford Stage