You probably already know that video marketing has overtaken the social media landscape. It seems that everyone has seen cute kitten videos, Gangham style flash mobs, the “Evolution of Dance,” or have replayed Super Bowl commercials over and over again. The branding power of video is undeniable, especially for businesses. Invodo’s 2012 study showed that… Continue reading Social Video Marketing is a Must for Your Business
Tag: Multimedia
Video Vocab for Business (part 4 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business (part 4 of 4)
Rebranding Your Business Using Photography and Web Video
It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video
Video Vocab for Business Owners (Part 3 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 3 of 4)
Marketing the Work of Digital Performing Artists
[jwplayer mediaid=”5826″] Christopher Eaves is a performer, digital artist and arts educator. His original work CANOPY – A Rainforest Odyssey premiered at the Stepping Stones Museum for Children in Norwalk, CT in their cutting edge multimedia gallery. It’s an impressive space, with high-powered Christie projectors, an 18′ x 33′ immerse screen, interactive floor projection technology… Continue reading Marketing the Work of Digital Performing Artists
6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel
We see it time and again. A great video, hosted on the brand new YouTube channel of a business or organization. It’s clear that a lot of time/thought/money went into creating the video. (Good intern!) However, many other elements concerning the video posting haven’t been considered. (Bad intern.) This pains us greatly. (And we are,… Continue reading 6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel
Interview With a Quick Response Code
MP: Hello. QRC: Hello! MP: What’s your name? QRC: My full name is Quick Response Code but people often refer to me as QR-Code or QRC. MP: Why am I seeing you all over the place these days? Best Buy, Macy’s, Calvin Klein, Miceli Productions HD services brochures, you really get around! QRC: Well, businesses… Continue reading Interview With a Quick Response Code
New Video-Friendly Email Marketing Feature
Leading email newsletter services are going out of their way to make it even easier to incorporate video into email campaigns. How far away are we from embedding a live streaming video in an email invitation? It’s just around the corner. But for now, Constant Contact and MailChimp are leading the way with new video-friendly… Continue reading New Video-Friendly Email Marketing Feature
Video Vocab for Business Owners (Part 2 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 2 of 4)
Video Vocab for Business Owners (Part 1 of 4)
Burn a DVD? Rip a DVD? Dupe a DVD? What’s the dif? Often it seems like people in the world of video speak a totally different language and have 3 different words for what appears to be the same concept. As media professionals we do in fact have a unique vocabulary to what we do. … Continue reading Video Vocab for Business Owners (Part 1 of 4)