Do You Need Help Creating Video Content?

A business person works on video on their tablet at their office desk.

Video content has always been powerful, as we’ve all come to know, but today it’s more powerful than ever before. Over 90 percent of marketers say video has helped increase the overall understanding of their products and services. And 86 percent of marketers say creating video content has helped increase the sales of their products… Continue reading Do You Need Help Creating Video Content?

I think you know this but… Here’s What Your Explainer Video Should Have

Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming on Facebook, professional video content for your website, and basic tutorials for product-based… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have

3 Reasons You Need to Hire a Professional Business Photographer

Why do you need to hire a professional business photographer? Find out. Visual marketing is the most effective medium for businesses to gain visibility, whether through traditional or digital marketing methods. Photography is the most solid form of this effective marketing medium, and has been used by businesses since cameras were invented. Let’s discuss by… Continue reading 3 Reasons You Need to Hire a Professional Business Photographer

Storyboard Your Vision to Ensure an Amazing Video

What’s a storyboard? We all remember the painstaking process in English class of creating an outline for our assigned theme paper. The teacher would not let us write a word until that outline was complete and perfect. Maybe we didn’t understand it at the time, but those teachers *knew* that without an outline, our writing would… Continue reading Storyboard Your Vision to Ensure an Amazing Video

Video Production for Business: The Benefits of Hiring an Expert

Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert

5 Video Metrics You Need to Know for Effective Video Marketing

Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing

High Quality Product Photos Help You Increase Sales

A lifestyle product photography image for Apogee and Sennheiser by Miceli Productions

Put your best foot forward with high quality product photos designed to help you increase sales. High quality product photos help you increase sales. Something as simple as the image of your product has a powerful effect on the number of sales you receive and customer satisfaction after the sale. When you start your business, you may try… Continue reading High Quality Product Photos Help You Increase Sales

Why Do You Need an Expert Photographer?

Professional photography can elevate your image — and your business. Consider two scenarios. In both of them, you’re trying to find a doctor in your area. You do a search on the internet and you come up with two different specialists who are both equally close to you. However, one has a professional website with… Continue reading Why Do You Need an Expert Photographer?

3 Simple Reasons Video For Small & Medium Businesses is Important

The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important

How to make valuable impressions with awesome Business Card Video

The Business Card Video: What is it and how can it make an impression on a world of potential clients? During a networking opportunity, exchanging business cards is arguably the most essential part of the whole encounter. It’s what you take away with you and is a reminder of why you want to follow-up with… Continue reading How to make valuable impressions with awesome Business Card Video