Miceli Productions is no stranger to creating video content for fundraising work. In the past, we have worked with organizations like Every Dollar Feeds Kids, Bread for Life, and Sunshine Kids to create photo and video content that generates an emotional connection to these causes that have a direct need for supporters. Our videos promote the foundation’s cause and encourage… Continue reading Video as a Fundraising Tool – Our Experience Creating the Promo Video for Daybreak Children’s Rare Disease Fund
Tag: post-production-editing
Using Video for Business: Finding and choosing a great production company.
Introduction To use the cliche, not all video content is created equal. High-quality video content with a great story line is usually crafted by great creative minds. But that does not necessarily mean that high-quality equals high budget. Everyone know that you get what you pay for. And, in a sense, that’s right. But video… Continue reading Using Video for Business: Finding and choosing a great production company.
Using Video for Business: I want to use video to market my business… Now what?
Introduction Your company has decided to add video content to their content marketing strategy. You’re a busy CEO of a mid-sized company or a marketing manager looking to use video content. You have a lot to do and want to do what makes the most sense, efficiently. So you ask yourself in the bathroom mirror,… Continue reading Using Video for Business: I want to use video to market my business… Now what?
Using Video for Business: A discussion of where and how and to use different types of video.
Ok, so we’ve discussed Video Content Basics and Types of Videos to Use for Business. Now, it goes without saying that you need to pick the right type of video for your application. You need to connect with your target audience. There is a reason we use the term ‘video content marketing’. What we’re doing… Continue reading Using Video for Business: A discussion of where and how and to use different types of video.
Using Video for Business: Types of Videos to Use for Business
Introduction Business Video Content is quickly becoming the norm, taking long form written content and replacing it with shorter, focused video content. The Content Marketing Institute has repeatedly discussed how business video content is thriving and online video is on a projected pathway to increase in viewership. You already know that video can deliver great… Continue reading Using Video for Business: Types of Videos to Use for Business
Using Video for Business: Video Content Basics
You’ve been paying attention. You know you need video content to market your business. To engage with customers. To reach more prospects. To communicate with your global company. To showcase your products. But where do you start? Oftentimes, mid-sized companies like to DIY (do-it-yourself) – headed up by a Marketing Director or even the President or… Continue reading Using Video for Business: Video Content Basics
:30 TV Commercial Spot for Blossom Music Festival
In the Studio we’re working on our latest :30 TV commercial spot for The Cleveland Orchestra Blossom Music Festival Family Fun Fest 2014. A little behind the scenes: Most times we capture the imagery and audio we need for the TV spots we create, but for this commercial we’re using existing video clips, still images,… Continue reading :30 TV Commercial Spot for Blossom Music Festival
TV Commercial Storyboard: Anatomy of 30 Seconds
Storyboards keep clients and producers on the same page, the production on schedule and within budget. They work to show the visuals, script and audio elements and how they should all play together. In simplest form, here’s one that we used for a :30 TV Commercial with quick iPhone pics to show each shot location.… Continue reading TV Commercial Storyboard: Anatomy of 30 Seconds