Video Testimonials Speak for Your Company’s Awesomeness

What’s a great way to let potential customers know how awesome you are? Video Testimonials. We film video testimonials all over the country. And they are important marketing assets to our Clients and how they reach out to potential customers. Here’s series of client testimonials for Continuity — a New Haven CT based company whose… Continue reading Video Testimonials Speak for Your Company’s Awesomeness

3 Ways Local Businesses Benefit from Creating Business Videos

Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts!  The key for these local businesses?  They should take advantage of the opportunities the online space offers. Here are 3 ways local businesses benefit from creating business videos: Events/ Documenting Business… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos

Share your Secrets in a Pioneering Thought Leadership Video Series

Thought Leadership Video Creation People are thirsty for knowledge. They seek it out everywhere. They research in libraries. They spend hours browsing through Pinterest. They are glued to DIY programs on television. But how do they really find knowledge that’s of value to them? They really need guidance from people who have been in the… Continue reading Share your Secrets in a Pioneering Thought Leadership Video Series

6 Excellent Benefits of Video Customer Testimonials

Generate #LOVE for your brand with video customer testimonials. One of the quickest ways to earn your audience’s trust and build your brand’s credibility is to upload customer testimonial videos. Trust and credibility are important elements in the buying process. A person is more likely to convert when they trust you and perceive your brand as… Continue reading 6 Excellent Benefits of Video Customer Testimonials

5 Valuable Product Videos Your Business Should Have

Product videos should be part of your video marketing strategy. People want videos, people watch videos, and people BUY based on videos. Product videos don’t have to be boring or salesy. In fact, they shouldn’t be!  At this point, you’ve already realized the importance of incorporating videos in your marketing plan. Video views increased by 42% in… Continue reading 5 Valuable Product Videos Your Business Should Have

5 Ways You Can Get Great Interviews From Your Subjects

Lately we’ve been doing a LOT of interviews.  People don’t like to talk on camera as a rule, So how do you get honest, interesting, and conversational interviews or testimonials from your customers? We’ve been doing it for years. We’ll share with you below some of the ways we do it. And if you have… Continue reading 5 Ways You Can Get Great Interviews From Your Subjects

Using Video for Business: Finding and choosing a great production company.

Introduction To use the cliche, not all video content is created equal. High-quality video content with a great story line is usually crafted by great creative minds. But that does not necessarily mean that high-quality equals high budget.  Everyone know that you get what you pay for.  And, in a sense, that’s right.  But video… Continue reading Using Video for Business: Finding and choosing a great production company.

Using Video for Business: I want to use video to market my business… Now what?

Introduction Your company has decided to add video content to their content marketing strategy. You’re a busy CEO of a mid-sized company or a marketing manager looking to use video content. You have a lot to do and want to do what makes the most sense, efficiently. So you ask yourself in the bathroom mirror,… Continue reading Using Video for Business: I want to use video to market my business… Now what?

Using Video for Business: A discussion of where and how and to use different types of video.

Ok, so we’ve discussed Video Content Basics and Types of Videos to Use for Business. Now, it goes without saying that you need to pick the right type of video for your application.  You need to connect with your target audience. There is a reason we use the term ‘video content marketing’.  What we’re doing… Continue reading Using Video for Business: A discussion of where and how and to use different types of video.

Using Video for Business: Types of Videos to Use for Business

Introduction Business Video Content is quickly becoming the norm, taking long form written content and replacing it with shorter, focused video content. The Content Marketing Institute has repeatedly discussed how business video content is thriving and online video is on a projected pathway to increase in viewership. You already know that video can deliver great… Continue reading Using Video for Business: Types of Videos to Use for Business