Video has become vital to sharing messages and communicating effectively as a means of internal communication. It is dynamic and engaging, and highly successful at communicating a consistent message to employees on any number of devices. In a matter of seconds, a video can be spread throughout a company, getting everyone on the same page.… Continue reading Improving Internal Communications with Corporate Web Video
Category: Content Marketing
Content marketing tips and advice from Miceli Productions.
Rebranding Your Business Using Photography and Web Video
It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video
3 Tips for Getting Your YouTube Videos Found by Potential Clients
According to recent social media studies, one of the most important ways to rank your video on the major search engines is to integrate tags on your YouTube videos. Tags are linked to keywords and help users and search engines find your videos. YouTube considers “tagging” the first step to ranking your video in search… Continue reading 3 Tips for Getting Your YouTube Videos Found by Potential Clients
Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business
Video has been used as an effective way to reach the masses. Many companies are now using web videos to introduce their company and their product, and with the recent surge in social media, web video has taken on an even greater significance in reaching new and potential clients. A recent Cisco study suggests that… Continue reading Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business
Leveraging Video Press Releases
Press releases are a great way to get attention, so why not get even more exposure by creating a video press release? Video news releases, aka the video press release, is just that – a video version of your standard paper press release. Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases
Video Vocab for Business Owners (Part 3 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 3 of 4)
Tools for the Small Business Owner: Get found!
If you have a small business and haven’t already done so, a great way to get your listing information out to the internet ether is by signing up for an account at Universal Business Listing. At the basic level, UBL makes it easy to fill in your info and syndicate it to a bunch of… Continue reading Tools for the Small Business Owner: Get found!
Who You Gonna Call?
When you’re the only game in town people know to call you. But when you offer a service that many others offer (such as video production) it can sometimes feel pointless to add yourself to the infinite number of online listing opportunities or service finder directories. Over the past year as Miceli Productions has grown… Continue reading Who You Gonna Call?
2011 In Review
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 2,800 times in 2011. If it were a cable car, it would take about 47 trips to carry that many people.
When To Set Your YouTube Channel to Private
When Should You Set Your YouTube Channel to Private? Has your business or organization dipped their toes into YouTube but not fully jumped into creating online video content? We find many of our new clients in this position and we often make the following suggestion: Continue to embed YouTube videos on your website, share your… Continue reading When To Set Your YouTube Channel to Private