Tag: advertising

Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business

Video has been used as an effective way to reach the masses. Many companies are now using web videos to introduce their company and their product, and with the recent surge in social media, web video has taken on an even greater significance in reaching new and potential clients. A recent Cisco study suggests that… Continue reading Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business

TV Commercials Can Connect You With Customers

TV is still a great way to get the attention of your audience. You control the visual.  You get to create the emotional response that an audience has to your event, product, or service.  A TV commercial can spread the word to thousands.  And, if you post your media content for sharing on your social media… Continue reading TV Commercials Can Connect You With Customers

Leveraging Video Press Releases

Press releases are a great way to get attention, so why not get even more exposure by creating a video press release?  Video news releases, aka the video press release, is just that – a video version of your standard paper press release.  Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases

Winterberry Gardens :30 TV Spot

[jwplayer mediaid=”5850″] Miceli Productions worked with Southington, CT ad agency Image Marketing Consultants and Winterberry Gardens to produce a :30 spot for their new branding “Landscapes for your Lifestyle.”  Watch for it on your local station! CLICK HERE to view our TV Commercial portfolio.

Filming Emily Gresh & the Liv/giant Avail Inspire

In February, Miceli Productions got a call from international bike company Giant Bicycle Inc. to film and produce a mini-documentary on Emily Gresh, designer of the new Liv/giant Avail Inspire, West Hartford CT resident and breast cancer survivor. Back in October 2011, the Young Survival Coalition (YSC) and Liv/giant held a contest that challenged young… Continue reading Filming Emily Gresh & the Liv/giant Avail Inspire

What is B-Roll? (And why is it important for your company's PR?)

Every industry has technical terms.  And you may have heard the term “b-roll” used by PR types.  But what exactly is b-roll?  And why might it be important to have b-roll footage ready to use? We’ll spare you the history lesson of where the term comes from but give you the contemporary definition: b-roll is… Continue reading What is B-Roll? (And why is it important for your company's PR?)

"End to End" Production for Stubbs Art Studio

[jwplayer mediaid=”5824″] When we get 30 seconds to tell someone about what we do at Miceli Productions we always try to fit in the concept of “custom” and “end to end”.  Those concepts communicate all the creative services and options housed within our video and photo production company.  Need a jingle? A voice over? To… Continue reading "End to End" Production for Stubbs Art Studio

Ad Club of CT Kick Off Party

As video production sponsors of The Advertising Club of CT‘s 2011-2012 season, Miceli Productions HD would like to extend an invitation to the upcoming Ad Club of CT Kick Off Party!  Join us for music, appetizers, cash bar and networking among advertising and marketing professionals throughout Connecticut.  Learn more about the new initiatives within The… Continue reading Ad Club of CT Kick Off Party

Film Shoot Fashion: "Freaky" Footwear

When shooting on location producer Michael Miceli swears by the “freaky” footwear specially developed for endurance athletes by Vibram FiveFingers.  We recently snapped a production shot of Michael wearing the shoes while working with our camera crane. Looking at the website for Vibram FiveFingers is like peaking into the secret world of obscure sports…barefoot waterskiing,… Continue reading Film Shoot Fashion: "Freaky" Footwear