Category: Content Marketing

Content marketing tips and advice from Miceli Productions.

How CT Biz Expo 2011 Speakers Are Using Video and Blogs

Thursday June 9th, 2011 was the annual Connecticut Business Expo at the Convention Center in Hartford, CT.  Businesses large and small gathered to network, attend seminars, and be recognized for great work in their field.  Miceli Productions HD has participated in this Expo in a variety of ways over the years, including exhibiting in 2009… Continue reading How CT Biz Expo 2011 Speakers Are Using Video and Blogs

Miceli Presents Americans for The Arts Webinar

Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts in America, has invited Miceli Productions HD to present the webinar “Video Marketing: How Why and When” June 30th, 2011.  Presented in collaboration with Caleb Custor of Caleb Custor Arts Marketing (NYC), the webinar will address arts marketers across the performing and fine… Continue reading Miceli Presents Americans for The Arts Webinar

6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel

We see it time and again.  A great video, hosted on the brand new YouTube channel of a business or organization.  It’s clear that a lot of time/thought/money went into creating the video.  (Good intern!)  However, many other elements concerning the video posting haven’t been considered.  (Bad intern.)  This pains us greatly.  (And we are,… Continue reading 6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel

Digital Brochures and Video Marketing

The Hartford Business Journal 2011 CT Meetings and Events Guide has just been published, both in print and via digital brochure (also referred to as an e-brochure).  We find that many organizations we work with are using digital brochures for their online publications and we’re all for it – as incorporating video messages into those… Continue reading Digital Brochures and Video Marketing

In The Studio with Alfred Hitchcock

Alfred Hitchcock, legendary film director, known for his unmistakable personal silhouette and use of shadow in film noir (not necessarily in that order) is the inspiration of the latest TV commercial in our studio. Hartford Stage’s upcoming production of “Alfred Hitchcock’s The 39 Steps,” adapted by Patrick Barlow and directed by Maxwell Williams, provided Miceli… Continue reading In The Studio with Alfred Hitchcock

Interview With a Quick Response Code

MP: Hello. QRC: Hello! MP: What’s your name? QRC: My full name is Quick Response Code but people often refer to me as QR-Code or QRC. MP: Why am I seeing you all over the place these days? Best Buy, Macy’s, Calvin Klein, Miceli Productions HD services brochures, you really get around! QRC: Well, businesses… Continue reading Interview With a Quick Response Code

New Video-Friendly Email Marketing Feature

Leading email newsletter services are going out of their way to make it even easier to incorporate video into email campaigns. How far away are we from embedding a live streaming video in an email invitation? It’s just around the corner. But for now, Constant Contact and MailChimp are leading the way with new video-friendly… Continue reading New Video-Friendly Email Marketing Feature

Video Vocab for Business Owners (Part 2 of 4)

Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged!  As media professionals we do in fact have a unique vocabulary to what we do.  A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 2 of 4)