What Does It All Mean? Social Media Vocab for Businesses: Part Three

As we diligently work to stay abreast of social media trends, we found some great sources that  define social media terms that are particularly beneficial for businesses. The information below are a combination of  two sources that are at the cornerstone of social media:  The Salty Waffle and Social Media Today. View Part One: #… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part Three

What Does It All Mean? Social Media Vocab for Businesses: Part Two

As we diligently work to stay abreast of social media trends, we found some great sources that define social media terms that are particularly beneficial for businesses. The information below are a combination of two sources that are at the cornerstone of social media:  The Salty Waffle and Social Media Today. View Part One: #… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part Two

What Does It All Mean? Social Media Vocab for Businesses: Part One

As we diligently work to stay abreast of social media trends, we found some great sources that define social media terms that are particularly beneficial for businesses. The information below are a combination of two sources that are at the cornerstone of social media:  The Salty Waffle and Social Media Today. What Does It All… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part One

Improving Internal Communications with Corporate Web Video

Video has become vital to sharing messages and communicating effectively as a means of internal communication. It is dynamic and engaging, and highly successful at communicating a consistent message to employees on any number of devices. In a matter of seconds, a video can be spread throughout a company, getting everyone on the same page.… Continue reading Improving Internal Communications with Corporate Web Video

Rebranding Your Business Using Photography and Web Video

It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video

3 Tips for Getting Your YouTube Videos Found by Potential Clients

According to recent social media studies, one of the most important ways to rank your video on the major search engines is to integrate tags on your YouTube videos. Tags are linked to keywords and help users and search engines find your videos. YouTube considers “tagging” the first step to ranking your video in search… Continue reading 3 Tips for Getting Your YouTube Videos Found by Potential Clients

Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business

Video has been used as an effective way to reach the masses. Many companies are now using web videos to introduce their company and their product, and with the recent surge in social media, web video has taken on an even greater significance in reaching new and potential clients. A recent Cisco study suggests that… Continue reading Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business

TV Commercials Can Connect You With Customers

TV is still a great way to get the attention of your audience. You control the visual.  You get to create the emotional response that an audience has to your event, product, or service.  A TV commercial can spread the word to thousands.  And, if you post your media content for sharing on your social media… Continue reading TV Commercials Can Connect You With Customers

Leveraging Video Press Releases

Press releases are a great way to get attention, so why not get even more exposure by creating a video press release?  Video news releases, aka the video press release, is just that – a video version of your standard paper press release.  Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases

6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel

We see it time and again.  A great video, hosted on the brand new YouTube channel of a business or organization.  It’s clear that a lot of time/thought/money went into creating the video.  (Good intern!)  However, many other elements concerning the video posting haven’t been considered.  (Bad intern.)  This pains us greatly.  (And we are,… Continue reading 6 Things Your Intern is Probably Doing Wrong on Your YouTube Channel