What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI
Tag: media trends
Why are these 2016 conversion boosting trends so powerful?
Visual content. We found this great infographic by the team at The Deep End that highlights some of the hot current conversion boosting trends in web design this year. We all want to boost conversions. And this is a great list. You know what struck us immediately? The fact that most of them are about the visual. Make your images big,… Continue reading Why are these 2016 conversion boosting trends so powerful?
What Is An Explainer Video?
You’ve heard it used – that term – the “explainer” video, aka the “overview video”. Like so many other new media terms – tweet, content marketing, mobile app, to name a few – it’s something you’re interested in, but you’re not sure how to qualify it or whether or not you need it. An explainer… Continue reading What Is An Explainer Video?
3 Tips for Conquering Pinterest for Business
Pinterest is taking the female population by storm and businesses are beginning to embrace the social media platform. An active presence on Pinterest can lead to quickly improved rankings on search engines, and many businesses are gaining an unexpected return on investment, particularly with service industries and ecommerce sites. Experts from Entrepreneur.com and FoxBusiness share… Continue reading 3 Tips for Conquering Pinterest for Business
Just Say “No” to a Stock Photo
We need to tell you something, as a friend. While we specialize in photography and video, we are not just saying this to get your business. But someone needs to tell you, and it might as well be us. Please, please, please stop using stock photography on your websites and in your marketing materials. Any… Continue reading Just Say “No” to a Stock Photo
3 Killer Content Creation Tools
We, too, are in the business of content creation and curation. Our business itself can function that way. So, in an effort to share some B2B tips, here some killer content creation tools. 1.) Storify The main purpose of Storify is to allow users to create stories by importing content from various forms of media… Continue reading 3 Killer Content Creation Tools
3 Content Curation Tools for Small Businesses
Let’s face it. Creating content for blogs, eblasts, and newsletters is very time-consuming. But, with the wealth of information on the internet, you don’t have to create it all by yourself. Don’t plagiarize and submit it as if you wrote it yourself. You should always cite your sources. And actually, the more you cite sources,… Continue reading 3 Content Curation Tools for Small Businesses
Growing Your Twitter Following
Twitter is an interesting, virtual place. Celebrities, like Justin Bieber, have millions of followers waiting with bated breath to see just what the Bieb ate for breakfast. People, in random places all over the world, have broken global news before any news organizations (protests in Egypt and the Boston Marathon). Even the news media sites… Continue reading Growing Your Twitter Following
What Does It All Mean? Social Media Vocab for Businesses: Part One
As we diligently work to stay abreast of social media trends, we found some great sources that define social media terms that are particularly beneficial for businesses. The information below are a combination of two sources that are at the cornerstone of social media: The Salty Waffle and Social Media Today. What Does It All… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part One