YouTube may be where videos are hosted but by far the easiest and most popular way to share a video with friends, family, customers, and industry contemporaries is to post it on Facebook. Facebook video that is popular can jump from social circle to social circle, getting shared and liked thousands of times within a… Continue reading Seven Tips for Engaging How-To and DIY Facebook Videos
Tag: engagement
5 Things That Happen When You Use Video Production For Business
If you are entirely new to the concept of using high-quality, professional video in your marketing strategy for your business, don’t let that deter you from exploring this medium of promotion. Video content is a hugely advantageous way to impress current customers and garner new ones. In this post, we will uncover five things that… Continue reading 5 Things That Happen When You Use Video Production For Business
How to Improve Your Video Marketing ROI
You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely to buy a product online after watching… Continue reading How to Improve Your Video Marketing ROI
Authentic Engagement. Really.
We all know what authentic engagement is. We all know that it is important for our business in the realm of social media. But how does a business or brand “authentically engage” their client base? Consider how you engage with businesses and brands. What drives you to engage? Did you “like” the post? Did you… Continue reading Authentic Engagement. Really.