Do You Need Help Creating Video Content?

A business person works on video on their tablet at their office desk.

Video content has always been powerful, as we’ve all come to know, but today it’s more powerful than ever before. Over 90 percent of marketers say video has helped increase the overall understanding of their products and services. And 86 percent of marketers say creating video content has helped increase the sales of their products… Continue reading Do You Need Help Creating Video Content?

3 Trends in Video Marketing to Boost Your Social Media Presence

Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the first time, it might bode well for you to include a… Continue reading 3 Trends in Video Marketing to Boost Your Social Media Presence

Video Metrics and ROI Statistics Point to the Future

Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did the number crunching a few years ago. In the process, the experts… Continue reading Video Metrics and ROI Statistics Point to the Future

What 3 videos should every business have? Find out here.

“Content is king” is an expression you’ve heard plenty of times in the past. While the landscape of content marketing is ever-evolving, one thing remains steadfast: content, whether it is in the form of text, video, or something else, will always be one of the most effective ways to convey an important message to your… Continue reading What 3 videos should every business have? Find out here.

Want results? Use VIDEO on your Landing Pages

A video landing page is highly effective — especially when you use video on lead generation landing pages and email opt-in pages. Landing pages are designed for the sole purpose of making conversions. Unlike other web pages such as the home page, landing pages focus on one thing: enticing the visitor to take one desired action.… Continue reading Want results? Use VIDEO on your Landing Pages

I think you know this but… Here’s What Your Explainer Video Should Have

Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming on Facebook, professional video content for your website, and basic tutorials for product-based… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have

Trending now: Leverage your video to get new leads!

Trending now: Leverage your video to get new leads! Congratulations! You’ve gone through the (mostly) painless, but nevertheless time-consuming process of getting a video made for your brand. There were numerous scripts and lots of digging into your company’s history as you crafted the story around your perfect pitch for all the world to see.… Continue reading Trending now: Leverage your video to get new leads!

5 Things That Happen When You Use Video Production For Business

If you are entirely new to the concept of using high-quality, professional video in your marketing strategy for your business, don’t let that deter you from exploring this medium of promotion. Video content is a hugely advantageous way to impress current customers and garner new ones. In this post, we will uncover five things that… Continue reading 5 Things That Happen When You Use Video Production For Business

Video Production for Business: The Benefits of Hiring an Expert

Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert

How to Find a Target Audience for Video Marketing

If a TV falls in the woods and no one is watching… We love the JetBlue phrase, “Without you, we’d just be flying a bunch of TVs around the country.” In media, we have the same sentiment.  A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing