As we diligently work to stay abreast of social media trends, we found some great sources that define social media terms that are particularly beneficial for businesses. The information below are a combination of two sources that are at the cornerstone of social media: The Salty Waffle and Social Media Today. What Does It All… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part One
Tag: marketing
Video Vocab for Business (part 4 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business (part 4 of 4)
Rebranding Your Business Using Photography and Web Video
It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video
Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business
Video has been used as an effective way to reach the masses. Many companies are now using web videos to introduce their company and their product, and with the recent surge in social media, web video has taken on an even greater significance in reaching new and potential clients. A recent Cisco study suggests that… Continue reading Take Five! Top 5 Reasons to Use Video on Your Web Site to Drive Business
TV Commercials Can Connect You With Customers
TV is still a great way to get the attention of your audience. You control the visual. You get to create the emotional response that an audience has to your event, product, or service. A TV commercial can spread the word to thousands. And, if you post your media content for sharing on your social media… Continue reading TV Commercials Can Connect You With Customers
Leveraging Video Press Releases
Press releases are a great way to get attention, so why not get even more exposure by creating a video press release? Video news releases, aka the video press release, is just that – a video version of your standard paper press release. Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases
Video Vocab for Business Owners (Part 3 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 3 of 4)
Tools for the Small Business Owner: Get found!
If you have a small business and haven’t already done so, a great way to get your listing information out to the internet ether is by signing up for an account at Universal Business Listing. At the basic level, UBL makes it easy to fill in your info and syndicate it to a bunch of… Continue reading Tools for the Small Business Owner: Get found!
What is B-Roll? (And why is it important for your company's PR?)
Every industry has technical terms. And you may have heard the term “b-roll” used by PR types. But what exactly is b-roll? And why might it be important to have b-roll footage ready to use? We’ll spare you the history lesson of where the term comes from but give you the contemporary definition: b-roll is… Continue reading What is B-Roll? (And why is it important for your company's PR?)
Marketing the Work of Digital Performing Artists
[jwplayer mediaid=”5826″] Christopher Eaves is a performer, digital artist and arts educator. His original work CANOPY – A Rainforest Odyssey premiered at the Stepping Stones Museum for Children in Norwalk, CT in their cutting edge multimedia gallery. It’s an impressive space, with high-powered Christie projectors, an 18′ x 33′ immerse screen, interactive floor projection technology… Continue reading Marketing the Work of Digital Performing Artists