What Does It All Mean? Social Media Vocab for Businesses: Part Three

As we diligently work to stay abreast of social media trends, we found some great sources that  define social media terms that are particularly beneficial for businesses. The information below are a combination of  two sources that are at the cornerstone of social media:  The Salty Waffle and Social Media Today. View Part One: #… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part Three

What Does It All Mean? Social Media Vocab for Businesses: Part Two

As we diligently work to stay abreast of social media trends, we found some great sources that define social media terms that are particularly beneficial for businesses. The information below are a combination of two sources that are at the cornerstone of social media:  The Salty Waffle and Social Media Today. View Part One: #… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part Two

What Does It All Mean? Social Media Vocab for Businesses: Part One

As we diligently work to stay abreast of social media trends, we found some great sources that define social media terms that are particularly beneficial for businesses. The information below are a combination of two sources that are at the cornerstone of social media:  The Salty Waffle and Social Media Today. What Does It All… Continue reading What Does It All Mean? Social Media Vocab for Businesses: Part One

Video Vocab for Business (part 4 of 4)

Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged!  As media professionals we do in fact have a unique vocabulary to what we do.  A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business (part 4 of 4)

Improving Internal Communications with Corporate Web Video

Video has become vital to sharing messages and communicating effectively as a means of internal communication. It is dynamic and engaging, and highly successful at communicating a consistent message to employees on any number of devices. In a matter of seconds, a video can be spread throughout a company, getting everyone on the same page.… Continue reading Improving Internal Communications with Corporate Web Video

Rebranding Your Business Using Photography and Web Video

It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video

3 Tips for Getting Your YouTube Videos Found by Potential Clients

According to recent social media studies, one of the most important ways to rank your video on the major search engines is to integrate tags on your YouTube videos. Tags are linked to keywords and help users and search engines find your videos. YouTube considers “tagging” the first step to ranking your video in search… Continue reading 3 Tips for Getting Your YouTube Videos Found by Potential Clients

Leveraging Video Press Releases

Press releases are a great way to get attention, so why not get even more exposure by creating a video press release?  Video news releases, aka the video press release, is just that – a video version of your standard paper press release.  Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases

Video Vocab for Business Owners (Part 3 of 4)

Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged!  As media professionals we do in fact have a unique vocabulary to what we do.  A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 3 of 4)

Tools for the Small Business Owner: Get found!

If you have a small business and haven’t already done so, a great way to get your listing information out to the internet ether is by signing up for an account at Universal Business Listing. At the basic level, UBL makes it easy to fill in your info and syndicate it to a bunch of… Continue reading Tools for the Small Business Owner: Get found!