Why Vine?

Last year, Forbes was plugging the strengths of video content, highlighting the significant response rate of video over other formats. YouTube had become the most watched platform, but then, out of nowhere, Vine happened in 2013. Twitter’s answer to YouTube. A looping 7 second video. According to Wikipedia, “Vine is a mobile app owned by… Continue reading Why Vine?

5 Critical Rules for Effective Video Marketing

Why use video for marketing? Video marketing is taking business (and social media) to new heights. Video marketing is another form of content marketing, and statistics are confirming that we are more and more influenced by video. The most recent Pulse research clarifies that video marketing has a higher ROI than traditional forms of marketing.… Continue reading 5 Critical Rules for Effective Video Marketing

Video Can Expand Your Geographic Reach

Video is a marketing tool that can be used to reach people across the country, outside of your geographic area. Coupled with the right online marketing plan, a video that showcases your school or organization can extend your geographic reach and boost your enrollment. Miceli Productions worked with Hamden Hall Country Day School in Hamden,… Continue reading Video Can Expand Your Geographic Reach

The Value of Video Marketing

At Miceli Productions, we know the value of video marketing. Here’s a recent infographic created by animoto outlining the benefits of adding online video to your website or e-business.  Want to know the top 5 reasons to use video on your website?  Click here to read more. Miceli Productions can help you create, produce and… Continue reading The Value of Video Marketing