5 of the Hottest Trends in Video Marketing You Should Use in 2017

Every year, the way we market evolves. And thanks to the ever-changing tides of digital marketing, video marketing has become a predominant force in the world of business. If you are going to successfully build a bigger following and garner new customers, you have to pay attention to the trends in video marketing. In this post,… Continue reading 5 of the Hottest Trends in Video Marketing You Should Use in 2017

5 Tips To Differentiate Your Product Photography

5 Tips To Differentiate Your Product Photography Regardless of the type of product you sell, you need to put it in the best possible light — literally and figuratively. Great product photography can help you get your audience’s attention, and convert that attention into actual, tangible sales. But of course, being successful requires more than… Continue reading 5 Tips To Differentiate Your Product Photography

5 Video Metrics You Need to Know for Effective Video Marketing

Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing

High Quality Product Photos Help You Increase Sales

A lifestyle product photography image for Apogee and Sennheiser by Miceli Productions

Put your best foot forward with high quality product photos designed to help you increase sales. High quality product photos help you increase sales. Something as simple as the image of your product has a powerful effect on the number of sales you receive and customer satisfaction after the sale. When you start your business, you may try… Continue reading High Quality Product Photos Help You Increase Sales

Creating an Image Library for Company Use

Creating an eye-catching image library for company use is an important investment for your business. They say a picture speaks a thousand words, and in today’s culture that’s even more true. Photos and video have a much bigger impact today than they did years ago, especially since the explosion of social media and online resources,… Continue reading Creating an Image Library for Company Use

5 Critical LinkedIn Tips for Your Business

LinkedIn isn’t just a resume building site. It is a professional, social networking site that allows you to gain credibility in the market share as well as leverage search engine optimization for your business’s website and other social media platforms. LinkedIn strives to ensure authentication and verification of a business, therefore making your online presence… Continue reading 5 Critical LinkedIn Tips for Your Business

3 Compelling Video Ideas For Your Business

We all know that video is key in today’s marketing strategies, but what types of video can you create? Many businesses know that they need to promote video; however, they don’t know where to start. Here are a few ideas for creating meaningful video content that will reveal your business’s “human” side. Demonstrate a product… Continue reading 3 Compelling Video Ideas For Your Business

3 Tips for Conquering Pinterest for Business

Pinterest is taking the female population by storm and businesses are beginning to embrace the social media platform. An active presence on Pinterest can lead to quickly improved rankings on search engines, and many businesses are gaining an unexpected return on investment, particularly with service industries and ecommerce sites. Experts from Entrepreneur.com and FoxBusiness share… Continue reading 3 Tips for Conquering Pinterest for Business

5 Tips for Optimizing Instagram for Business

Many people are ditching social media platforms like Facebook and Twitter for Instagram. According to comScore, as of October 2013, there were over 35 million selfies posted on Instagram and the average Instagram user spent 257 minutes accessing Instagram, compared to 169.9 minutes spent on Twitter. Businesses can utilize Instagram in a number of ways.… Continue reading 5 Tips for Optimizing Instagram for Business

Just Say “No” to a Stock Photo

We need to tell you something, as a friend. While we specialize in photography and video, we are not just saying this to get your business. But someone needs to tell you, and it might as well be us. Please, please, please stop using stock photography on your websites and in your marketing materials.  Any… Continue reading Just Say “No” to a Stock Photo