Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading Adding video to your e-newsletter? Does it work?
Tag: video press release
Leveraging Video Press Releases
Press releases are a great way to get attention, so why not get even more exposure by creating a video press release? Video news releases, aka the video press release, is just that – a video version of your standard paper press release. Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases
What is B-Roll? (And why is it important for your company's PR?)
Every industry has technical terms. And you may have heard the term “b-roll” used by PR types. But what exactly is b-roll? And why might it be important to have b-roll footage ready to use? We’ll spare you the history lesson of where the term comes from but give you the contemporary definition: b-roll is… Continue reading What is B-Roll? (And why is it important for your company's PR?)