5 Critical Rules for Effective Video Marketing

Why use video for marketing? Video marketing is taking business (and social media) to new heights. Video marketing is another form of content marketing, and statistics are confirming that we are more and more influenced by video. The most recent Pulse research clarifies that video marketing has a higher ROI than traditional forms of marketing.… Continue reading 5 Critical Rules for Effective Video Marketing

Just Say “No” to a Stock Photo

We need to tell you something, as a friend. While we specialize in photography and video, we are not just saying this to get your business. But someone needs to tell you, and it might as well be us. Please, please, please stop using stock photography on your websites and in your marketing materials.  Any… Continue reading Just Say “No” to a Stock Photo

3 Killer Content Creation Tools

We, too, are in the business of content creation and curation. Our business itself can function that way. So, in an effort to share some B2B tips, here some killer content creation tools. 1.) Storify The main purpose of Storify is to allow users to create stories by importing content from various forms of media… Continue reading 3 Killer Content Creation Tools

Adding video to your e-newsletter? Does it work?

Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading Adding video to your e-newsletter? Does it work?

Photography: A key sales tool for high-end real estate

© Miceli Productions Photography Photography services for real estate can vary widely in cost.  Face it, if you’re selling a $200,000 property, some really good iPhone photos can probably serve the client well and get that property sold.  But the reality is, the higher priced a property, the better the advertising images need to be.… Continue reading Photography: A key sales tool for high-end real estate

3 Content Curation Tools for Small Businesses

Let’s face it. Creating content for blogs, eblasts, and newsletters is very time-consuming. But, with the wealth of information on the internet, you don’t have to create it all by yourself. Don’t plagiarize and submit it as if you wrote it yourself. You should always cite your sources. And actually, the more you cite sources,… Continue reading 3 Content Curation Tools for Small Businesses

Growing Your X (formerly Twitter) Following

X is an interesting, virtual place. Celebrities, like Justin Bieber, have millions of followers waiting with bated breath to see just what the Bieb ate for breakfast. People, in random places all over the world, have broken global news before any news organizations (protests in Egypt and the Boston Marathon). Even the news media sites… Continue reading Growing Your X (formerly Twitter) Following

What does your LinkedIn Profile Photo say about you?

Many of us have a LinkedIn account. Many of us do not use it as often as we should. Unlike Facebook, LinkedIn is, in their own words, “A place to manage your professional identity, build and engage with your professional network, and access knowledge, insights and opportunities.” One of the first impressions you make on… Continue reading What does your LinkedIn Profile Photo say about you?

2 Tips for Marketing H2H (Human to Human)

Bryan Kramer, a Social Business Strategist for PureMatter, recently published an article titled, “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to… Continue reading 2 Tips for Marketing H2H (Human to Human)

Video Can Expand Your Geographic Reach

Video is a marketing tool that can be used to reach people across the country, outside of your geographic area. Coupled with the right online marketing plan, a video that showcases your school or organization can extend your geographic reach and boost your enrollment. Miceli Productions worked with Hamden Hall Country Day School in Hamden,… Continue reading Video Can Expand Your Geographic Reach