Video has become vital to sharing messages and communicating effectively as a means of internal communication. It is dynamic and engaging, and highly successful at communicating a consistent message to employees on any number of devices. In a matter of seconds, a video can be spread throughout a company, getting everyone on the same page.… Continue reading Improving Internal Communications with Corporate Web Video
Category: Video Tips and How To (for non-professionals)
3 Tips for Getting Your YouTube Videos Found by Potential Clients
According to recent social media studies, one of the most important ways to rank your video on the major search engines is to integrate tags on your YouTube videos. Tags are linked to keywords and help users and search engines find your videos. YouTube considers “tagging” the first step to ranking your video in search… Continue reading 3 Tips for Getting Your YouTube Videos Found by Potential Clients
Leveraging Video Press Releases
Press releases are a great way to get attention, so why not get even more exposure by creating a video press release? Video news releases, aka the video press release, is just that – a video version of your standard paper press release. Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases
Video Vocab for Business Owners (Part 3 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 3 of 4)
What is B-Roll? (And why is it important for your company's PR?)
Every industry has technical terms. And you may have heard the term “b-roll” used by PR types. But what exactly is b-roll? And why might it be important to have b-roll footage ready to use? We’ll spare you the history lesson of where the term comes from but give you the contemporary definition: b-roll is… Continue reading What is B-Roll? (And why is it important for your company's PR?)
Video Vocab for Business Owners (Part 2 of 4)
Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged! As media professionals we do in fact have a unique vocabulary to what we do. A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business Owners (Part 2 of 4)
Video Vocab for Business Owners (Part 1 of 4)
Burn a DVD? Rip a DVD? Dupe a DVD? What’s the dif? Often it seems like people in the world of video speak a totally different language and have 3 different words for what appears to be the same concept. As media professionals we do in fact have a unique vocabulary to what we do. … Continue reading Video Vocab for Business Owners (Part 1 of 4)
How to Make a Great Audition Video for Summer Dance Camp
As many summer dance camps and intensives require audition videos be made no more than 6 months prior to submission, January is a great time to get the ball rolling. New England hosts many summer dance training opportunities, from some of the most prestigious and competitive in the world from Jacob’s Pillow in the Berkshires… Continue reading How to Make a Great Audition Video for Summer Dance Camp
Telling Client Stories Through Video
Telling Client Stories Through Video with Michael Miceli, founder of Miceli Productions HD from Miceli Productions HD Miceli Productions HD presented the workshop “Telling Client Stories Through Video” at the 3rd Annual Social Media Conference hosted by the CT Valley Chapter of the PRSA in New Britain, CT on October 20th 2010. Michael Miceli shared… Continue reading Telling Client Stories Through Video
Tips on Capturing a Fab Video Testimonial (Hint: It's All in the Directing)
FAQ: “How do you get a person to be natural in front of the camera for a video testimonial?” ANSWER: It’s all in the directing. If you follow Miceli Productions HD 10 Tips on Capturing a Fab Video Testimonial you’ll be able to get even the most camera-shy people to give you their best in… Continue reading Tips on Capturing a Fab Video Testimonial (Hint: It's All in the Directing)