business Archives

Professional Photography or Stock Images? How to Choose.

4 Considerations For Your Business The verdict is in: to be successful in raising awareness and revenue, your business needs to have a visual presence. Countless statistics show just how important images are to supplement and feature your message, both on your website and on any other type of advertising. That leads us to the… Continue reading Professional Photography or Stock Images? How to Choose.

6 Excellent Benefits of Video Customer Testimonials

Generate #LOVE for your brand with video customer testimonials. One of the quickest ways to earn your audience’s trust and build your brand’s credibility is to upload customer testimonial videos. Trust and credibility are important elements in the buying process. A person is more likely to convert when they trust you and perceive your brand as… Continue reading 6 Excellent Benefits of Video Customer Testimonials

6 Quick Tips Why You Need Professional Business Portraits

Professional Business Portraits are keystone content in your branding portfolio. YOU know you need them… Just get them done! There’s so much evidence on the benefits of using professional photographers for business portraits. It’s amazing how many business professionals still overlook how important portraits are. There are many reasons why professionals in any industry should consider purchasing their… Continue reading 6 Quick Tips Why You Need Professional Business Portraits

Creating an Image Library for Company Use

Creating an eye-catching image library for company use is an important investment for your business. They say a picture speaks a thousand words, and in today’s culture that’s even more true. Photos and video have a much bigger impact today than they did years ago, especially since the explosion of social media and online resources,… Continue reading Creating an Image Library for Company Use

3 Compelling Video Ideas For Your Business

We all know that video is key in today’s marketing strategies, but what types of video can you create? Many businesses know that they need to promote video; however, they don’t know where to start. Here are a few ideas for creating meaningful video content that will reveal your business’s “human” side. Demonstrate a product… Continue reading 3 Compelling Video Ideas For Your Business

5 Tips for Optimizing Instagram for Business

Many people are ditching social media platforms like Facebook and Twitter for Instagram. According to comScore, as of October 2013, there were over 35 million selfies posted on Instagram and the average Instagram user spent 257 minutes accessing Instagram, compared to 169.9 minutes spent on Twitter. Businesses can utilize Instagram in a number of ways.… Continue reading 5 Tips for Optimizing Instagram for Business

Just Say “No” to a Stock Photo

We need to tell you something, as a friend. While we specialize in photography and video, we are not just saying this to get your business. But someone needs to tell you, and it might as well be us. Please, please, please stop using stock photography on your websites and in your marketing materials. Any… Continue reading Just Say “No” to a Stock Photo

3 Killer Content Creation Tools

We, too, are in the business of content creation and curation. Our business itself can function that way. So, in an effort to share some B2B tips, here some killer content creation tools. 1.) Storify The main purpose of Storify is to allow users to create stories by importing content from various forms of media… Continue reading 3 Killer Content Creation Tools

3 Content Curation Tools for Small Businesses

Let’s face it. Creating content for blogs, eblasts, and newsletters is very time-consuming. But, with the wealth of information on the internet, you don’t have to create it all by yourself. Don’t plagiarize and submit it as if you wrote it yourself. You should always cite your sources. And actually, the more you cite sources,… Continue reading 3 Content Curation Tools for Small Businesses