How to Improve Your Video Marketing ROI

You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely to buy a product online after watching… Continue reading How to Improve Your Video Marketing ROI

Considering Video Production for Your Company? Download our E-book with proven, helpful advice

You’re fresh back from a marketing workshop and have the idea to bring your company into the 21st century with a series of videos. …or you’ve been charged by the CEO to come up with a plan to freshen your company’s marketing. …or you’re the CEO looking to shake your marketing department out of the… Continue reading Considering Video Production for Your Company? Download our E-book with proven, helpful advice

Video Production for Business: The Benefits of Hiring an Expert

Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert

How to Find a Target Audience for Video Marketing

If a TV falls in the woods and no one is watching… We love the JetBlue phrase, “Without you, we’d just be flying a bunch of TVs around the country.” In media, we have the same sentiment.  A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing

3 Simple Reasons Video For Small & Medium Businesses is Important

The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important

How to make valuable impressions with awesome Business Card Video

The Business Card Video: What is it and how can it make an impression on a world of potential clients? During a networking opportunity, exchanging business cards is arguably the most essential part of the whole encounter. It’s what you take away with you and is a reminder of why you want to follow-up with… Continue reading How to make valuable impressions with awesome Business Card Video

SEO – Keyword Tagging and Why It’s Our Best Friend

Search Engine Optimization – Keyword Tagging and Why It’s Our Best Friend in the world of PHOTO + VIDEO As a photographer or cinematographer, you could have the best gear, the most creative blocking, and the most beautiful images – but you’ll never sell a single photo or video if you don’t use effect keyword tagging… Continue reading SEO – Keyword Tagging and Why It’s Our Best Friend

5 Ways You Can Get Great Interviews From Your Subjects

Lately we’ve been doing a LOT of interviews.  People don’t like to talk on camera as a rule, So how do you get honest, interesting, and conversational interviews or testimonials from your customers? We’ve been doing it for years. We’ll share with you below some of the ways we do it. And if you have… Continue reading 5 Ways You Can Get Great Interviews From Your Subjects

Powerful Video Marketing Statistics

We’ve been saying it over and over again, video for marketing is not going away.  In fact, it continues to be one of the best ways to reach your Clients and Customers.  And video continues to have an ever-growing impact on SEO trends. Invodo’s Video Statistics: The Marketer’s Summary 2014 highlights’s “the latest and greatest video… Continue reading Powerful Video Marketing Statistics