Creating an Image Library for Company Use

Creating an eye-catching image library for company use is an important investment for your business. They say a picture speaks a thousand words, and in today’s culture that’s even more true. Photos and video have a much bigger impact today than they did years ago, especially since the explosion of social media and online resources,… Continue reading Creating an Image Library for Company Use

Southington, CT Drive-In supports community

Miceli Productions supports the local Southington, CT drive-in movie theater, with ticket sales supporting local non-profit and civic organizations. The Southington Drive-In is a great community activity the town of Southington offers that is truly unique. Re-opened as a town-owned and volunteer-operated drive-in theater in 2010, the Southington Drive-In has been bringing the wonders of… Continue reading Southington, CT Drive-In supports community

Miceli Productions moves Photo & Video Studio to One Factory Square

We are excited to announce that we are now located at One Factory Square, Suite 208, Southington, CT. For those of you that have had the pleasure of visiting us at the Miceli Productions’ Studio over the years, you know that we’ve been in the same location since 2007 – an old 1900 red farmhouse… Continue reading Miceli Productions moves Photo & Video Studio to One Factory Square

Using Video for Business: Finding and choosing a great production company.

Introduction To use the cliche, not all video content is created equal. High-quality video content with a great story line is usually crafted by great creative minds. But that does not necessarily mean that high-quality equals high budget.  Everyone know that you get what you pay for.  And, in a sense, that’s right.  But video… Continue reading Using Video for Business: Finding and choosing a great production company.

Using Video for Business: I want to use video to market my business… Now what?

Introduction Your company has decided to add video content to their content marketing strategy. You’re a busy CEO of a mid-sized company or a marketing manager looking to use video content. You have a lot to do and want to do what makes the most sense, efficiently. So you ask yourself in the bathroom mirror,… Continue reading Using Video for Business: I want to use video to market my business… Now what?

Using Video for Business: A discussion of where and how and to use different types of video.

Ok, so we’ve discussed Video Content Basics and Types of Videos to Use for Business. Now, it goes without saying that you need to pick the right type of video for your application.  You need to connect with your target audience. There is a reason we use the term ‘video content marketing’.  What we’re doing… Continue reading Using Video for Business: A discussion of where and how and to use different types of video.

Using Video for Business: Types of Videos to Use for Business

Introduction Business Video Content is quickly becoming the norm, taking long form written content and replacing it with shorter, focused video content. The Content Marketing Institute has repeatedly discussed how business video content is thriving and online video is on a projected pathway to increase in viewership. You already know that video can deliver great… Continue reading Using Video for Business: Types of Videos to Use for Business

Using Video for Business: Video Content Basics

You’ve been paying attention. You know you need video content to market your business. To engage with customers. To reach more prospects. To communicate with your global company. To showcase your products. But where do you start? Oftentimes, mid-sized companies like to DIY (do-it-yourself) – headed up by a Marketing Director or even the President or… Continue reading Using Video for Business: Video Content Basics

:30 TV Commercial Spot for Blossom Music Festival

In the Studio we’re working on our latest :30 TV commercial spot for The Cleveland Orchestra Blossom Music Festival Family Fun Fest 2014. A little behind the scenes: Most times we capture the imagery and audio we need for the TV spots we create, but for this commercial we’re using existing video clips, still images,… Continue reading :30 TV Commercial Spot for Blossom Music Festival

Powerful Video Marketing Statistics

We’ve been saying it over and over again, video for marketing is not going away.  In fact, it continues to be one of the best ways to reach your Clients and Customers.  And video continues to have an ever-growing impact on SEO trends. Invodo’s Video Statistics: The Marketer’s Summary 2014 highlights’s “the latest and greatest video… Continue reading Powerful Video Marketing Statistics