Trending ways to use video marketing Video is now a cornerstone tool for many marketers and new ways of using it crop up everyday. With so many new channels and opportunities opening for the use of video marketing, we’re going to take a minute to discuss 10 trending ways to use video marketing. Live Webinars Live… Continue reading 10 Trending Ways Marketers Are Using Video
Tag: video
5 Ways Your Business Can Benefit From Video Production
5 Ways Your Business Can Benefit From Video Production If you’re a frequent reader of this space, you already know: video works. By presenting your business and brand in a visual and engaging way, you can better promote it to interested audiences and raise awareness in the process. But that is just a general statement,… Continue reading 5 Ways Your Business Can Benefit From Video Production
What the Sequent Partners Study Tells Us about Video Metrics and ROI
What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI
Video Testimonials Speak for Your Company’s Awesomeness
What’s a great way to let potential customers know how awesome you are? Video Testimonials. We film video testimonials all over the country. And they are important marketing assets to our Clients and how they reach out to potential customers. Here’s series of client testimonials for Continuity — a New Haven CT based company whose… Continue reading Video Testimonials Speak for Your Company’s Awesomeness
3 Ways Local Businesses Benefit from Creating Business Videos
Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts! The key for these local businesses? They should take advantage of the opportunities the online space offers. Here are 3 ways local businesses benefit from creating business videos: Events/ Documenting Business… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos
What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI
You may have heard: last month, the digital marketing community was outraged. That’s because the network admitted to using false metrics to determine the success of video ads on the platform, misleading countless advertisers. Predictably, given the amount of money marketers spend on Facebook video on daily basis, the announcement led to an outrage. But… Continue reading What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI
Storyboard Your Vision to Ensure an Amazing Video
What’s a storyboard? We all remember the painstaking process in English class of creating an outline for our assigned theme paper. The teacher would not let us write a word until that outline was complete and perfect. Maybe we didn’t understand it at the time, but those teachers *knew* that without an outline, our writing would… Continue reading Storyboard Your Vision to Ensure an Amazing Video
How to Improve Your Video Marketing ROI
You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely to buy a product online after watching… Continue reading How to Improve Your Video Marketing ROI
Video Production for Business: The Benefits of Hiring an Expert
Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert
Creating an Image Library for Company Use
Creating an eye-catching image library for company use is an important investment for your business. They say a picture speaks a thousand words, and in today’s culture that’s even more true. Photos and video have a much bigger impact today than they did years ago, especially since the explosion of social media and online resources,… Continue reading Creating an Image Library for Company Use