Many people are ditching social media platforms like Facebook and Twitter for Instagram. According to comScore, as of October 2013, there were over 35 million selfies posted on Instagram and the average Instagram user spent 257 minutes accessing Instagram, compared to 169.9 minutes spent on Twitter. Businesses can utilize Instagram in a number of ways.… Continue reading 5 Tips for Optimizing Instagram for Business
Category: Content Marketing
Content marketing tips and advice from Miceli Productions.
Why Vine?
Last year, Forbes was plugging the strengths of video content, highlighting the significant response rate of video over other formats. YouTube had become the most watched platform, but then, out of nowhere, Vine happened in 2013. Twitter’s answer to YouTube. A looping 7 second video. According to Wikipedia, “Vine is a mobile app owned by… Continue reading Why Vine?
5 Critical Rules for Effective Video Marketing
Why use video for marketing? Video marketing is taking business (and social media) to new heights. Video marketing is another form of content marketing, and statistics are confirming that we are more and more influenced by video. The most recent Pulse research clarifies that video marketing has a higher ROI than traditional forms of marketing.… Continue reading 5 Critical Rules for Effective Video Marketing
Just Say “No” to a Stock Photo
We need to tell you something, as a friend. While we specialize in photography and video, we are not just saying this to get your business. But someone needs to tell you, and it might as well be us. Please, please, please stop using stock photography on your websites and in your marketing materials. Any… Continue reading Just Say “No” to a Stock Photo
3 Killer Content Creation Tools
We, too, are in the business of content creation and curation. Our business itself can function that way. So, in an effort to share some B2B tips, here some killer content creation tools. 1.) Storify The main purpose of Storify is to allow users to create stories by importing content from various forms of media… Continue reading 3 Killer Content Creation Tools
Adding video to your e-newsletter? Does it work?
Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading Adding video to your e-newsletter? Does it work?
3 Content Curation Tools for Small Businesses
Let’s face it. Creating content for blogs, eblasts, and newsletters is very time-consuming. But, with the wealth of information on the internet, you don’t have to create it all by yourself. Don’t plagiarize and submit it as if you wrote it yourself. You should always cite your sources. And actually, the more you cite sources,… Continue reading 3 Content Curation Tools for Small Businesses
Growing Your X (formerly Twitter) Following
X is an interesting, virtual place. Celebrities, like Justin Bieber, have millions of followers waiting with bated breath to see just what the Bieb ate for breakfast. People, in random places all over the world, have broken global news before any news organizations (protests in Egypt and the Boston Marathon). Even the news media sites… Continue reading Growing Your X (formerly Twitter) Following
What does your LinkedIn Profile Photo say about you?
Many of us have a LinkedIn account. Many of us do not use it as often as we should. Unlike Facebook, LinkedIn is, in their own words, “A place to manage your professional identity, build and engage with your professional network, and access knowledge, insights and opportunities.” One of the first impressions you make on… Continue reading What does your LinkedIn Profile Photo say about you?
2 Tips for Marketing H2H (Human to Human)
Bryan Kramer, a Social Business Strategist for PureMatter, recently published an article titled, “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to… Continue reading 2 Tips for Marketing H2H (Human to Human)