Category: Content Marketing

Content marketing tips and advice from Miceli Productions.

The Value of Video Marketing

At Miceli Productions, we know the value of video marketing. Here’s a recent infographic created by animoto outlining the benefits of adding online video to your website or e-business.  Want to know the top 5 reasons to use video on your website?  Click here to read more. Miceli Productions can help you create, produce and… Continue reading The Value of Video Marketing

Authentic Engagement. Really.

We all know what authentic engagement is.  We all know that it is important for our business in the realm of social media. But how does a business or brand “authentically engage” their client base? Consider how you engage with businesses and brands. What drives you to engage? Did you “like” the post? Did you… Continue reading Authentic Engagement. Really.

Coffee Talk Business Meetings

How many coffee meetings have you scheduled or attended that went on way too long, were unfocused, or generally, a waste of time? Here are a few guidelines to make this informal style of get-together effective for your business objectives. Before the Business Meeting Know why you are scheduling the meeting to begin with. When… Continue reading Coffee Talk Business Meetings

What You Need to Know About Yelp

When you’re looking for a good restaurant in town or a good bar or a place to buy a vacuum cleaner, Yelp is immensely helpful if you are a consumer. When you are a business owner, Yelp can be tricky to navigate. But what happens when your business is being reviewed? Do you even know… Continue reading What You Need to Know About Yelp

10 Blogging Ideas for Business

Many businesses are starting to blog, or are at least considering it. One of the main questions business owners ask is, “What would I even write about?” All of us who blog think the same thing. But there are many reasons that blogging might be very good for your business and your clients. And you… Continue reading 10 Blogging Ideas for Business

13 Fun Ways to Use QR Codes for Your Business

QR codes are everywhere. They are fun. They are interactive. And most of the time, they are not being used to their potential. Here are a few ways to use them for your business. Put QR codes on the back of your company uniform. Instead of names on name tags for networking events, use QR… Continue reading 13 Fun Ways to Use QR Codes for Your Business

Take a Step Back from Technology and Engage for Real

Social media has become an integral part of our lives. Many of us can’t go to bed without checking out the day’s Facebook statuses. During the day, we are Tweeting, Facebook-ing, or Instagramming during our lunches. Not to mention, “checking in” everywhere we go with FourSquare. RSS feeds are linked into our phones, and the… Continue reading Take a Step Back from Technology and Engage for Real

Lessons Every Person (and Entrepreneur) Should Know

A few days ago, Paul B. Brown, a contributor to Forbes Magazine, published a poignant list: 23 Things Every Entrepreneur Must Know. What we found is that a large part of the list was applicable to life, not just entrepreneurs, and it truly is worth sharing.  So, whether you are human, or an entrepreneur, or… Continue reading Lessons Every Person (and Entrepreneur) Should Know

Social Video Marketing is a Must for Your Business

You probably already know that video marketing has overtaken the social media landscape. It seems that everyone has seen cute kitten videos, Gangham style flash mobs, the “Evolution of Dance,” or have replayed Super Bowl commercials over and over again. The branding power of video is undeniable, especially for businesses. Invodo’s 2012 study showed that… Continue reading Social Video Marketing is a Must for Your Business