We’ve been saying it over and over again, video for marketing is not going away. In fact, it continues to be one of the best ways to reach your Clients and Customers. And video continues to have an ever-growing impact on SEO trends. Invodo’s Video Statistics: The Marketer’s Summary 2014 highlights’s “the latest and greatest video… Continue reading Powerful Video Marketing Statistics
Category: Blog
In The Studio is a blog written by Miceli Productions, a video production company in Connecticut.
What Is An Explainer Video?
You’ve heard it used – that term – the “explainer” video, aka the “overview video”. Like so many other new media terms – tweet, content marketing, mobile app, to name a few – it’s something you’re interested in, but you’re not sure how to qualify it or whether or not you need it. An explainer… Continue reading What Is An Explainer Video?
Industrial Video for All Applications
Miceli Productions creates industrial videos for many disciplines, including manufacturing and healthcare. We are sensitive to the needs and specialties of our clients and can provide references for your piece-of-mind. Industrial video is a necessity in today’s visual world. Video productions for industrial video range from trade show videos, product demos, training videos, and company… Continue reading Industrial Video for All Applications
What is B-Roll Video?
Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?
5 Critical LinkedIn Tips for Your Business
LinkedIn isn’t just a resume building site. It is a professional, social networking site that allows you to gain credibility in the market share as well as leverage search engine optimization for your business’s website and other social media platforms. LinkedIn strives to ensure authentication and verification of a business, therefore making your online presence… Continue reading 5 Critical LinkedIn Tips for Your Business
3 Compelling Video Ideas For Your Business
We all know that video is key in today’s marketing strategies, but what types of video can you create? Many businesses know that they need to promote video; however, they don’t know where to start. Here are a few ideas for creating meaningful video content that will reveal your business’s “human” side. Demonstrate a product… Continue reading 3 Compelling Video Ideas For Your Business
3 Tips for Conquering Pinterest for Business
Pinterest is taking the female population by storm and businesses are beginning to embrace the social media platform. An active presence on Pinterest can lead to quickly improved rankings on search engines, and many businesses are gaining an unexpected return on investment, particularly with service industries and ecommerce sites. Experts from Entrepreneur.com and FoxBusiness share… Continue reading 3 Tips for Conquering Pinterest for Business
5 Tips for Optimizing Instagram for Business
Many people are ditching social media platforms like Facebook and Twitter for Instagram. According to comScore, as of October 2013, there were over 35 million selfies posted on Instagram and the average Instagram user spent 257 minutes accessing Instagram, compared to 169.9 minutes spent on Twitter. Businesses can utilize Instagram in a number of ways.… Continue reading 5 Tips for Optimizing Instagram for Business
Miceli Productions Photography On-Location with JDPP
Miceli Productions recently worked again with the Judy Dworin Performance Project (now the Justice Dance Performance Project) to take images for their work-in-progress, LIGHTHOUSE. Here are a few of the captivating moments from it. Check back on their site for future performance dates. All Images © Miceli Productions Photography Need promotional photography for… Continue reading Miceli Productions Photography On-Location with JDPP
Why Vine?
Last year, Forbes was plugging the strengths of video content, highlighting the significant response rate of video over other formats. YouTube had become the most watched platform, but then, out of nowhere, Vine happened in 2013. Twitter’s answer to YouTube. A looping 7 second video. According to Wikipedia, “Vine is a mobile app owned by… Continue reading Why Vine?