You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely to buy a product online after watching… Continue reading How to Improve Your Video Marketing ROI
Category: Video production
Tips and advice on video production from Miceli Productions.
Share your Secrets in a Pioneering Thought Leadership Video Series
Thought Leadership Video Creation People are thirsty for knowledge. They seek it out everywhere. They research in libraries. They spend hours browsing through Pinterest. They are glued to DIY programs on television. But how do they really find knowledge that’s of value to them? They really need guidance from people who have been in the… Continue reading Share your Secrets in a Pioneering Thought Leadership Video Series
Considering Video Production for Your Company? Download our E-book with proven, helpful advice
You’re fresh back from a marketing workshop and have the idea to bring your company into the 21st century with a series of videos. …or you’ve been charged by the CEO to come up with a plan to freshen your company’s marketing. …or you’re the CEO looking to shake your marketing department out of the… Continue reading Considering Video Production for Your Company? Download our E-book with proven, helpful advice
Video Production for Business: The Benefits of Hiring an Expert
Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert
Exclusive Perspectives “Having Their Say: Generations in Conversation”
Changing Our Lives and Changing Hartford — Current Work: Documentary Video Titled “Having Their Say: Generations in Conversation” Sometimes a project comes along that is so important, so special, so different that it changes you forever. It gives you a new perspective on life. It resonates in a way that our everyday projects might not. It… Continue reading Exclusive Perspectives “Having Their Say: Generations in Conversation”
Life Cycle of a TV Commercial: A Practical, Reliable, Proven Media
The Life Cycle of TV Commercials The advertising landscape has changed a lot in the past 10 years, but TV Commercials are still a driving factor in marketing. To younger generations, they’re a part of everyday life, something that seems to have always just been. Nowadays, everyone has a video camera in the palm of… Continue reading Life Cycle of a TV Commercial: A Practical, Reliable, Proven Media
How To Create Successful TV Commercial Storyboards
“Great video comes from thinking humans, not equipment.” ― Steve Stockman As a thinking human, you may want to consider generating a storyboard for your video concept. Storyboards help to keep everyone working on a visual project all on the same page and are the best way to share your vision with others. They’re an important… Continue reading How To Create Successful TV Commercial Storyboards
How to Find a Target Audience for Video Marketing
If a TV falls in the woods and no one is watching… We love the JetBlue phrase, “Without you, we’d just be flying a bunch of TVs around the country.” In media, we have the same sentiment. A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing
6 Excellent Benefits of Video Customer Testimonials
Generate #LOVE for your brand with video customer testimonials. One of the quickest ways to earn your audience’s trust and build your brand’s credibility is to upload customer testimonial videos. Trust and credibility are important elements in the buying process. A person is more likely to convert when they trust you and perceive your brand as… Continue reading 6 Excellent Benefits of Video Customer Testimonials
5 Video Metrics You Need to Know for Effective Video Marketing
Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing