5 Video Metrics You Need to Know for Effective Video Marketing

Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing

3 Simple Reasons Video For Small & Medium Businesses is Important

The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important

5 Valuable Product Videos Your Business Should Have

Product videos should be part of your video marketing strategy. People want videos, people watch videos, and people BUY based on videos. Product videos don’t have to be boring or salesy. In fact, they shouldn’t be!  At this point, you’ve already realized the importance of incorporating videos in your marketing plan. Video views increased by 42% in… Continue reading 5 Valuable Product Videos Your Business Should Have

Creating an Image Library for Company Use

Creating an eye-catching image library for company use is an important investment for your business. They say a picture speaks a thousand words, and in today’s culture that’s even more true. Photos and video have a much bigger impact today than they did years ago, especially since the explosion of social media and online resources,… Continue reading Creating an Image Library for Company Use

How to make valuable impressions with awesome Business Card Video

The Business Card Video: What is it and how can it make an impression on a world of potential clients? During a networking opportunity, exchanging business cards is arguably the most essential part of the whole encounter. It’s what you take away with you and is a reminder of why you want to follow-up with… Continue reading How to make valuable impressions with awesome Business Card Video

Video as a Fundraising Tool – Our Experience Creating the Promo Video for Daybreak Children’s Rare Disease Fund

Miceli Productions is no stranger to creating video content for fundraising work. In the past, we have worked with organizations like Every Dollar Feeds Kids, Bread for Life, and Sunshine Kids to create photo and video content that generates an emotional connection to these causes that have a direct need for supporters. Our videos promote the foundation’s cause and encourage… Continue reading Video as a Fundraising Tool – Our Experience Creating the Promo Video for Daybreak Children’s Rare Disease Fund

Video Thanks Donors For Bringing the Most Advanced Technology to the Next Generation

Behind the scenes #BTS with Miceli Productions at Kingwood Oxford in West Hartford CT.

Chase-Tallwood Building at Kingswood Oxford School The Chase-Tallwood Science Math Technology Center at the Kingswood Oxford School in West Hartford, CT is an impressive addition to the school’s educational programs. It is a building where the students, from middle school to high school, can gather and discover a sense of community in a comfortable yet… Continue reading Video Thanks Donors For Bringing the Most Advanced Technology to the Next Generation

How to Capture a Sleek, New Product in a Harsh, Chaotic Environment

Miceli Productions captures Sennheiser’s sleek, new product – the D1 Evolution Wireless system –  being used by musicians at VANS Warped Tour. Needless to say, the experience was like none other. [tg_youtube width=”1024″ height=”768″ video_id=”KipT9dBAv88″] During the course of the day, we got to see the insanity of the tour’s environment. Dirt filled the air… Continue reading How to Capture a Sleek, New Product in a Harsh, Chaotic Environment

Invasion of the COW-Snatchers: Creating the Environment of the Mars vs. Earth Promo Video

“They came for our resources…  they came to annihilate us…  they came for our, cows?! In this alternate-reality, 1950’s era setting – we are not alone! Aliens from the planet Mars have secretly descended upon Earth. As a member of an elite multi-national squad, you must defend our home against the vicious, little green men… Continue reading Invasion of the COW-Snatchers: Creating the Environment of the Mars vs. Earth Promo Video

What is Southington, CT Open Space?

This summer, we were contacted by the Open Space and Land Acquisition Committee of Southington to create a 3-5 minute promo for the Southington Open Space program. What is Open Space you might ask? It’s the type of land that towns and their citizens want to keep in a pristine, natural state without any future threat of development.… Continue reading What is Southington, CT Open Space?