7 Leading Trends in Video Marketing

Video has held a prominent role in marketing for decades. From original television commercials to social media clips, there is no denying that video plays an important role in catching the attention of future customers and inspiring conversions. Of course, in today’s dynamic digital environment, video marketing trends are constantly evolving. Every year, we see… Continue reading 7 Leading Trends in Video Marketing

Do You Need Help Creating Video Content?

A business person works on video on their tablet at their office desk.

Video content has always been powerful, as we’ve all come to know, but today it’s more powerful than ever before. Over 90 percent of marketers say video has helped increase the overall understanding of their products and services. And 86 percent of marketers say creating video content has helped increase the sales of their products… Continue reading Do You Need Help Creating Video Content?

How To Use Time Lapse Video for Marketing Your Business

Normal video frame rates used today can vary from 24 frames per second to hundreds of frames per second (fps). However, when the fps is greatly reduced to a few frames per minute or even an hour, the effect speeds up the subject of your video. Processes requiring hours, days, or even weeks will appear… Continue reading How To Use Time Lapse Video for Marketing Your Business

Video Metrics and ROI Statistics Point to the Future

Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did the number crunching a few years ago. In the process, the experts… Continue reading Video Metrics and ROI Statistics Point to the Future

What 3 videos should every business have? Find out here.

“Content is king” is an expression you’ve heard plenty of times in the past. While the landscape of content marketing is ever-evolving, one thing remains steadfast: content, whether it is in the form of text, video, or something else, will always be one of the most effective ways to convey an important message to your… Continue reading What 3 videos should every business have? Find out here.

Why should I use a professional for my social media photos?

Virtually everyone owns a camera these days. Just grab your smartphone, open up the camera app, click away, and get some pretty high resolution images. Having a camera everywhere you go is great for all kinds of businesses who rely on images for a giant chunk of their marketing efforts, particularly on social media. So… Continue reading Why should I use a professional for my social media photos?

I think you know this but… Here’s What Your Explainer Video Should Have

Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming on Facebook, professional video content for your website, and basic tutorials for product-based… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have

4 Ways Professional Product Photos Help Your Business Thrive

4 Ways Professional Product Photos Help Your Business Thrive If you run a business that sells products, especially on an e-commerce platform, you need great photos to showcase your products to your target audience and customers. And as a savvy business owner, you know that having professional product photos can play a vital role in the… Continue reading 4 Ways Professional Product Photos Help Your Business Thrive

5 Super Valuable Video Marketing Tips From The Experts

5 Super Valuable Video Marketing Tips From The Experts If you have very little experience in the realm of video marketing, but are looking for ways to broaden your knowledge on the subject, you have come to the right place. Video marketing is an extremely useful tactic that should be used by business of all sizes.… Continue reading 5 Super Valuable Video Marketing Tips From The Experts

Make Your Product Photography Look Even Better!

If you run a product-based business you understand the importance of having spectacular images that catch your target audience’s eye and effectively convince people to consider buying what you have to sell. And a big part of what sells your products is stunning photography of your products. If photos of your products aren’t doing your… Continue reading Make Your Product Photography Look Even Better!