If a TV falls in the woods and no one is watching… We love the JetBlue phrase, “Without you, we’d just be flying a bunch of TVs around the country.” In media, we have the same sentiment. A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing
Tag: marketing video
5 Video Metrics You Need to Know for Effective Video Marketing
Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing
3 Simple Reasons Video For Small & Medium Businesses is Important
The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important
Video as a Fundraising Tool – Our Experience Creating the Promo Video for Daybreak Children’s Rare Disease Fund
Miceli Productions is no stranger to creating video content for fundraising work. In the past, we have worked with organizations like Every Dollar Feeds Kids, Bread for Life, and Sunshine Kids to create photo and video content that generates an emotional connection to these causes that have a direct need for supporters. Our videos promote the foundation’s cause and encourage… Continue reading Video as a Fundraising Tool – Our Experience Creating the Promo Video for Daybreak Children’s Rare Disease Fund
How to Capture a Sleek, New Product in a Harsh, Chaotic Environment
Miceli Productions captures Sennheiser’s sleek, new product – the D1 Evolution Wireless system – being used by musicians at VANS Warped Tour. Needless to say, the experience was like none other. [tg_youtube width=”1024″ height=”768″ video_id=”KipT9dBAv88″] During the course of the day, we got to see the insanity of the tour’s environment. Dirt filled the air… Continue reading How to Capture a Sleek, New Product in a Harsh, Chaotic Environment
Invasion of the COW-Snatchers: Creating the Environment of the Mars vs. Earth Promo Video
“They came for our resources… they came to annihilate us… they came for our, cows?! In this alternate-reality, 1950’s era setting – we are not alone! Aliens from the planet Mars have secretly descended upon Earth. As a member of an elite multi-national squad, you must defend our home against the vicious, little green men… Continue reading Invasion of the COW-Snatchers: Creating the Environment of the Mars vs. Earth Promo Video
Why do Premiere Real Estate Agents need video marketing? Find out!
Selling a home? We all know that needs video. Selling your services as a real estate agent? Follow the same rules. Premiere real estate agents need video marketing. Rule #1: Everyone needs more video since it’s being eaten up. Nom Nom.
Powerful Video Marketing Statistics
We’ve been saying it over and over again, video for marketing is not going away. In fact, it continues to be one of the best ways to reach your Clients and Customers. And video continues to have an ever-growing impact on SEO trends. Invodo’s Video Statistics: The Marketer’s Summary 2014 highlights’s “the latest and greatest video… Continue reading Powerful Video Marketing Statistics
What is B-Roll Video?
Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?
5 Critical Rules for Effective Video Marketing
Why use video for marketing? Video marketing is taking business (and social media) to new heights. Video marketing is another form of content marketing, and statistics are confirming that we are more and more influenced by video. The most recent Pulse research clarifies that video marketing has a higher ROI than traditional forms of marketing.… Continue reading 5 Critical Rules for Effective Video Marketing