You’ve heard it used – that term – the “explainer” video, aka the “overview video”. Like so many other new media terms – tweet, content marketing, mobile app, to name a few – it’s something you’re interested in, but you’re not sure how to qualify it or whether or not you need it. An explainer… Continue reading What Is An Explainer Video?
Tag: video
Industrial Video for All Applications
Miceli Productions creates industrial videos for many disciplines, including manufacturing and healthcare. We are sensitive to the needs and specialties of our clients and can provide references for your piece-of-mind. Industrial video is a necessity in today’s visual world. Video productions for industrial video range from trade show videos, product demos, training videos, and company… Continue reading Industrial Video for All Applications
What is B-Roll Video?
Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?
Why Vine?
Last year, Forbes was plugging the strengths of video content, highlighting the significant response rate of video over other formats. YouTube had become the most watched platform, but then, out of nowhere, Vine happened in 2013. Twitter’s answer to YouTube. A looping 7 second video. According to Wikipedia, “Vine is a mobile app owned by… Continue reading Why Vine?
5 Critical Rules for Effective Video Marketing
Why use video for marketing? Video marketing is taking business (and social media) to new heights. Video marketing is another form of content marketing, and statistics are confirming that we are more and more influenced by video. The most recent Pulse research clarifies that video marketing has a higher ROI than traditional forms of marketing.… Continue reading 5 Critical Rules for Effective Video Marketing
Adding video to your e-newsletter? Does it work?
Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading Adding video to your e-newsletter? Does it work?
Miceli Productions' Video Expertise Can Work For You
Let Miceli Productions’ Video Expertise Work For You. Recently, we’ve been talking about our Photography offerings, but don’t forget – Miceli Productions captures a LOT of video. Recent completed projects include The Cleveland Orchestra’s Celebrity Series TV Commercial, a Hartford Stage TV Commercial for The Underpants, and a social share clip for REFORM to TRANSFORM… Continue reading Miceli Productions' Video Expertise Can Work For You
Miceli Productions Captures 5×5 Dance Festival at the USJ
The University of Saint Joseph’s Annual 5 X 5 Dance Festival celebrated its eleventh anniversary in the fall and Miceli Productions captured archive footage of the performances. Called one of the state’s most important dance events, the festival features interaction between professional and collegiate dancers. Performances and master classes are held at the Center’s Bruyette… Continue reading Miceli Productions Captures 5×5 Dance Festival at the USJ
The Value of Video Marketing
At Miceli Productions, we know the value of video marketing. Here’s a recent infographic created by animoto outlining the benefits of adding online video to your website or e-business. Want to know the top 5 reasons to use video on your website? Click here to read more. Miceli Productions can help you create, produce and… Continue reading The Value of Video Marketing
Preserving Family History with Video Biographies
In 2001, Dr. Marshall Duke and his wife Dr. Sarah Fivush, both of Emory University, devised a quantitative tool for studying several families titled, “Do You Know:” Examples included: Do you know where your grandparents grew up? Do you know where your mom and dad went to high school? Do you know where your parents… Continue reading Preserving Family History with Video Biographies