At Miceli Productions, we know the value of video marketing. Here’s a recent infographic created by animoto outlining the benefits of adding online video to your website or e-business. Want to know the top 5 reasons to use video on your website? Click here to read more. Miceli Productions can help you create, produce and… Continue reading The Value of Video Marketing
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Social Video Marketing is a Must for Your Business
You probably already know that video marketing has overtaken the social media landscape. It seems that everyone has seen cute kitten videos, Gangham style flash mobs, the “Evolution of Dance,” or have replayed Super Bowl commercials over and over again. The branding power of video is undeniable, especially for businesses. Invodo’s 2012 study showed that… Continue reading Social Video Marketing is a Must for Your Business
Digital Brochures and Video Marketing
The Hartford Business Journal 2011 CT Meetings and Events Guide has just been published, both in print and via digital brochure (also referred to as an e-brochure). We find that many organizations we work with are using digital brochures for their online publications and we’re all for it – as incorporating video messages into those… Continue reading Digital Brochures and Video Marketing
Video Production for Marketing, Thank you
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Video Production for Marketing
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How to Measure the ROI of Your Marketing Videos
Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
How To Use Time Lapse Video for Marketing Your Business
Normal video frame rates used today can vary from 24 frames per second to hundreds of frames per second (fps). However, when the fps is greatly reduced to a few frames per minute or even an hour, the effect speeds up the subject of your video. Processes requiring hours, days, or even weeks will appear… Continue reading How To Use Time Lapse Video for Marketing Your Business
New Video-Friendly Email Marketing Feature
Leading email newsletter services are going out of their way to make it even easier to incorporate video into email campaigns. How far away are we from embedding a live streaming video in an email invitation? It’s just around the corner. But for now, Constant Contact and MailChimp are leading the way with new video-friendly… Continue reading New Video-Friendly Email Marketing Feature
FlipVideo for Marketing: When to Use (or NOT use)
FlipVideo cameras premiered in September 2007 and quickly sold millions of “the world’s smallest camcorders.” Finally it was affordable and pain free to capture short video clips and get them live online quickly (no cables, no special software, no adapters, fits in your pocket). Who wouldn’t flip over that? And with the Flip MinoHD and… Continue reading FlipVideo for Marketing: When to Use (or NOT use)
Get Great Content With Our Trusted Video Production Process
Video has always been a powerful form of media for any brand. The quality of your video production can determine the overall success of your campaign. This applies to videos used internally, full-length commercials, or bite-sized social media clips. The better the video quality, the better the campaign performance. At Miceli Productions, we have been… Continue reading Get Great Content With Our Trusted Video Production Process