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7 Leading Trends in Video Marketing

Video has held a prominent role in marketing for decades. From original television commercials to social media clips, there is no denying that video plays an important role in catching the attention of future customers and inspiring conversions. Of course, in today’s dynamic digital environment, video marketing trends are constantly evolving. Every year, we see… Continue reading 7 Leading Trends in Video Marketing

3 Trends in Video Marketing to Boost Your Social Media Presence

Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the first time, it might bode well for you to include a… Continue reading 3 Trends in Video Marketing to Boost Your Social Media Presence

5 Super Valuable Video Marketing Tips From The Experts

5 Super Valuable Video Marketing Tips From The Experts If you have very little experience in the realm of video marketing, but are looking for ways to broaden your knowledge on the subject, you have come to the right place. Video marketing is an extremely useful tactic that should be used by business of all sizes.… Continue reading 5 Super Valuable Video Marketing Tips From The Experts

5 of the Hottest Trends in Video Marketing You Should Use in 2017

Every year, the way we market evolves. And thanks to the ever-changing tides of digital marketing, video marketing has become a predominant force in the world of business. If you are going to successfully build a bigger following and garner new customers, you have to pay attention to the trends in video marketing. In this post,… Continue reading 5 of the Hottest Trends in Video Marketing You Should Use in 2017

How to Improve Your Video Marketing ROI

You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely to buy a product online after watching… Continue reading How to Improve Your Video Marketing ROI

How to Find a Target Audience for Video Marketing

If a TV falls in the woods and no one is watching… We love the JetBlue phrase, “Without you, we’d just be flying a bunch of TVs around the country.” In media, we have the same sentiment.  A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing

5 Video Metrics You Need to Know for Effective Video Marketing

Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing

Powerful Video Marketing Statistics

We’ve been saying it over and over again, video for marketing is not going away.  In fact, it continues to be one of the best ways to reach your Clients and Customers.  And video continues to have an ever-growing impact on SEO trends. Invodo’s Video Statistics: The Marketer’s Summary 2014 highlights’s “the latest and greatest video… Continue reading Powerful Video Marketing Statistics

5 Critical Rules for Effective Video Marketing

Why use video for marketing? Video marketing is taking business (and social media) to new heights. Video marketing is another form of content marketing, and statistics are confirming that we are more and more influenced by video. The most recent Pulse research clarifies that video marketing has a higher ROI than traditional forms of marketing.… Continue reading 5 Critical Rules for Effective Video Marketing