Content Marketing Archives

5 Video Metrics You Need to Know for Effective Video Marketing

Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing

3 Simple Reasons Video For Small & Medium Businesses is Important

The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important

Why are these 2016 conversion boosting trends so powerful?

Visual content. We found this great infographic by the team at The Deep End that highlights some of the hot current conversion boosting trends in web design this year. We all want to boost conversions. And this is a great list. You know what struck us immediately? The fact that most of them are about the visual. Make your images big,… Continue reading Why are these 2016 conversion boosting trends so powerful?

SEO – Keyword Tagging and Why It’s Our Best Friend

Search Engine Optimization – Keyword Tagging and Why It’s Our Best Friend in the world of PHOTO + VIDEO As a photographer or cinematographer, you could have the best gear, the most creative blocking, and the most beautiful images – but you’ll never sell a single photo or video if you don’t use effect keyword tagging… Continue reading SEO – Keyword Tagging and Why It’s Our Best Friend

Why do Premiere Real Estate Agents need video marketing? Find out!

Real estate agents

Selling a home? We all know that needs video. Selling your services as a real estate agent? Follow the same rules. Premiere real estate agents need video marketing. Rule #1: Everyone needs more video since it’s being eaten up. Nom Nom.

Powerful Video Marketing Statistics

We’ve been saying it over and over again, video for marketing is not going away. In fact, it continues to be one of the best ways to reach your Clients and Customers. And video continues to have an ever-growing impact on SEO trends. Invodo’s Video Statistics: The Marketer’s Summary 2014 highlights’s “the latest and greatest video… Continue reading Powerful Video Marketing Statistics

What is B-Roll Video?

Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?

3 Compelling Video Ideas For Your Business

We all know that video is key in today’s marketing strategies, but what types of video can you create? Many businesses know that they need to promote video; however, they don’t know where to start. Here are a few ideas for creating meaningful video content that will reveal your business’s “human” side. Demonstrate a product… Continue reading 3 Compelling Video Ideas For Your Business