Tag: branding

What the Sequent Partners Study Tells Us about Video Metrics and ROI

What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI

5 Tips To Differentiate Your Product Photography

5 Tips To Differentiate Your Product Photography Regardless of the type of product you sell, you need to put it in the best possible light — literally and figuratively. Great product photography can help you get your audience’s attention, and convert that attention into actual, tangible sales. But of course, being successful requires more than… Continue reading 5 Tips To Differentiate Your Product Photography

2 Tips for Marketing H2H (Human to Human)

Bryan Kramer, a Social Business Strategist for PureMatter, recently published an article titled, “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to… Continue reading 2 Tips for Marketing H2H (Human to Human)

Friday Photo of the Week – Emotive Photos

Want more images and Photography by Miceli Productions? Follow us on PinterestFor Advertising, Fashion, Product, Travel, Corporate, Portrait, Nature, Fine Art. © Miceli Productions Photography Emotive Photos The right images can invoke the feelings, thoughts or desires you want your customers to have.  If you want to promote a relaxing environment at your spa, why… Continue reading Friday Photo of the Week – Emotive Photos

10 Blogging Ideas for Business

Many businesses are starting to blog, or are at least considering it. One of the main questions business owners ask is, “What would I even write about?” All of us who blog think the same thing. But there are many reasons that blogging might be very good for your business and your clients. And you… Continue reading 10 Blogging Ideas for Business

Friday Photo of the Week – Headshots

Want more images and Photography by Miceli Productions? Follow us on PinterestFor Advertising, Fashion, Product, Travel, Corporate, Portrait, Nature, Fine Art. We recently had the pleasure of capturing headshot photos for actor Casie Pepe-Winshell at our new shooting space. Check out her pics below. Whether you need headshot images because you’re an actor, model, singer… Continue reading Friday Photo of the Week – Headshots

Why Small Businesses Should Have Their Own APP

Small businesses are beginning to create their own mobile app to improve their branding and business profile, keep top of mild awareness with customers, and get their services in the hands of customers immediately. Apps are like mini-billboards that consumers carry with them at all times. If you are trying to decide whether your small… Continue reading Why Small Businesses Should Have Their Own APP

Rebranding Your Business Using Photography and Web Video

It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video

Miceli Productions at THE TONY AWARDS!

Well… almost.  Keep your eyes open for the Miceli Productions HD TV commercial spot for Hartford Stage’s Broadway Legends broadcasting this Sunday during the 2010 TONY AWARDS (black tie attire optional). Can you name the Broadway shows/tunes sampled in the audio? [youtube width=”620″ height=”355″ video_id=”kA4GFq4RDZM”]