Adding video to your e-newsletter? Does it work?

Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading Adding video to your e-newsletter? Does it work?

2 Tips for Marketing H2H (Human to Human)

Bryan Kramer, a Social Business Strategist for PureMatter, recently published an article titled, “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to… Continue reading 2 Tips for Marketing H2H (Human to Human)

Video Can Expand Your Geographic Reach

Video is a marketing tool that can be used to reach people across the country, outside of your geographic area. Coupled with the right online marketing plan, a video that showcases your school or organization can extend your geographic reach and boost your enrollment. Miceli Productions worked with Hamden Hall Country Day School in Hamden,… Continue reading Video Can Expand Your Geographic Reach

The Value of Video Marketing

At Miceli Productions, we know the value of video marketing. Here’s a recent infographic created by animoto outlining the benefits of adding online video to your website or e-business.  Want to know the top 5 reasons to use video on your website?  Click here to read more. Miceli Productions can help you create, produce and… Continue reading The Value of Video Marketing

10 Blogging Ideas for Business

Many businesses are starting to blog, or are at least considering it. One of the main questions business owners ask is, “What would I even write about?” All of us who blog think the same thing. But there are many reasons that blogging might be very good for your business and your clients. And you… Continue reading 10 Blogging Ideas for Business

Social Video Marketing is a Must for Your Business

You probably already know that video marketing has overtaken the social media landscape. It seems that everyone has seen cute kitten videos, Gangham style flash mobs, the “Evolution of Dance,” or have replayed Super Bowl commercials over and over again. The branding power of video is undeniable, especially for businesses. Invodo’s 2012 study showed that… Continue reading Social Video Marketing is a Must for Your Business

Creating media content for Hartford Stage’s Repertory of La Dispute and Macbeth: Part 3 of 3

Miceli Productions has a long history of creating media content to promote and archive theatrical performances.  We regularly capture multi-camera HD video for performance archives, provide b-roll clips to media outlets, record radio spots with our network of voice over artists and create :15 and :30 spots for TV with edited video and by animating… Continue reading Creating media content for Hartford Stage’s Repertory of La Dispute and Macbeth: Part 3 of 3

Creating content for Hartford Stage's Repertory of La Dispute and Macbeth: Part 1 of 3

Miceli Productions has a long history of creating content to promote and archive theatrical performances.  We regularly capture multi-camera HD video for performance archives, provide b-roll clips to media outlets, record radio spots with our network of voice over artists and create :15 and :30 spots for TV with edited video and by animating a… Continue reading Creating content for Hartford Stage's Repertory of La Dispute and Macbeth: Part 1 of 3

Rebranding Your Business Using Photography and Web Video

It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video

3 Tips for Getting Your YouTube Videos Found by Potential Clients

According to recent social media studies, one of the most important ways to rank your video on the major search engines is to integrate tags on your YouTube videos. Tags are linked to keywords and help users and search engines find your videos. YouTube considers “tagging” the first step to ranking your video in search… Continue reading 3 Tips for Getting Your YouTube Videos Found by Potential Clients