Video has held a prominent role in marketing for decades. From original television commercials to social media clips, there is no denying that video plays an important role in catching the attention of future customers and inspiring conversions. Of course, in today’s dynamic digital environment, video marketing trends are constantly evolving. Every year, we see… Continue reading 7 Leading Trends in Video Marketing
Tag: video
How to Measure the ROI of Your Marketing Videos
Video Metrics and ROI. The basics. Measure the ROI. Across the web, you will find studies and statistics that show the importance of video in digital marketing today. Across industries, marketers are using the format to educate their audience, highlight their products and services, and include social proof in their messaging. But all of that… Continue reading How to Measure the ROI of Your Marketing Videos
How To Use Time Lapse Video for Marketing Your Business
Normal video frame rates used today can vary from 24 frames per second to hundreds of frames per second (fps). However, when the fps is greatly reduced to a few frames per minute or even an hour, the effect speeds up the subject of your video. Processes requiring hours, days, or even weeks will appear… Continue reading How To Use Time Lapse Video for Marketing Your Business
3 Trends in Video Marketing to Boost Your Social Media Presence
Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the first time, it might bode well for you to include a… Continue reading 3 Trends in Video Marketing to Boost Your Social Media Presence
Video Metrics and ROI Statistics Point to the Future
Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did the number crunching a few years ago. In the process, the experts… Continue reading Video Metrics and ROI Statistics Point to the Future
What 3 videos should every business have? Find out here.
“Content is king” is an expression you’ve heard plenty of times in the past. While the landscape of content marketing is ever-evolving, one thing remains steadfast: content, whether it is in the form of text, video, or something else, will always be one of the most effective ways to convey an important message to your… Continue reading What 3 videos should every business have? Find out here.
Want results? Use VIDEO on your Landing Pages
A video landing page is highly effective — especially when you use video on lead generation landing pages and email opt-in pages. Landing pages are designed for the sole purpose of making conversions. Unlike other web pages such as the home page, landing pages focus on one thing: enticing the visitor to take one desired action.… Continue reading Want results? Use VIDEO on your Landing Pages
I think you know this but… Here’s What Your Explainer Video Should Have
Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming on Facebook, professional video content for your website, and basic tutorials for product-based… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have
5 Super Valuable Video Marketing Tips From The Experts
5 Super Valuable Video Marketing Tips From The Experts If you have very little experience in the realm of video marketing, but are looking for ways to broaden your knowledge on the subject, you have come to the right place. Video marketing is an extremely useful tactic that should be used by business of all sizes.… Continue reading 5 Super Valuable Video Marketing Tips From The Experts
Are You Hiring a Video Producer? Ask These Questions First
What should you ask when hiring a video producer? When you’re planning to hire a photographer or video producer for business purposes, there are undoubtedly several questions you will want to (and should) ask before getting started on the project. However, there are also a few questions that you should ask yourself before hiring some to create… Continue reading Are You Hiring a Video Producer? Ask These Questions First