5 of the Hottest Trends in Video Marketing You Should Use in 2017

Every year, the way we market evolves. And thanks to the ever-changing tides of digital marketing, video marketing has become a predominant force in the world of business. If you are going to successfully build a bigger following and garner new customers, you have to pay attention to the trends in video marketing. In this post,… Continue reading 5 of the Hottest Trends in Video Marketing You Should Use in 2017

Ask THIS Before Producing Video For Your Business

What Questions Should You Ask Before Starting a Video Production For Your Business? By now you have probably been made aware of the wonders of video content for business. There are endless benefits to producing video for your business and integrating it into your marketing strategy; you are better engaging your target audience, giving your followers an inside… Continue reading Ask THIS Before Producing Video For Your Business

5 Ways Your Business Can Benefit From Video Production

5 Ways Your Business Can Benefit From Video Production If you’re a frequent reader of this space, you already know: video works. By presenting your business and brand in a visual and engaging way, you can better promote it to interested audiences and raise awareness in the process. But that is just a general statement,… Continue reading 5 Ways Your Business Can Benefit From Video Production

Shoppers Want Video: Target Your Videos to Satisfy Shoppers

Shoppers Want Video Videos Targeted at Satisfying Shoppers There’s no doubt that in our busy world, we love to shop online. But we hate being dissatisfied, disappointed and having to return merchandise. We really hate that. Many shoppers don’t return merchandise. Instead they never shop on that website again. Videos built into the online shopping experience instill four points for… Continue reading Shoppers Want Video: Target Your Videos to Satisfy Shoppers

Video Testimonials Speak for Your Company’s Awesomeness

What’s a great way to let potential customers know how awesome you are? Video Testimonials. We film video testimonials all over the country. And they are important marketing assets to our Clients and how they reach out to potential customers. Here’s series of client testimonials for Continuity — a New Haven CT based company whose… Continue reading Video Testimonials Speak for Your Company’s Awesomeness

Referendum Video for Local Government

Current Work: Referendum Video for Wastewater Treatment Plant Upgrade Producing top-quality video and photography projects gives us a certain joy. But we especially love it when we can serve our own community of Southington and educate our fellow residents about important issues facing us. A perfect example is our recently produced referendum video for the wastewater… Continue reading Referendum Video for Local Government

3 Ways Local Businesses Benefit from Creating Business Videos

Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts!  The key for these local businesses?  They should take advantage of the opportunities the online space offers. Here are 3 ways local businesses benefit from creating business videos: Events/ Documenting Business… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos

Storyboard Your Vision to Ensure an Amazing Video

What’s a storyboard? We all remember the painstaking process in English class of creating an outline for our assigned theme paper. The teacher would not let us write a word until that outline was complete and perfect. Maybe we didn’t understand it at the time, but those teachers *knew* that without an outline, our writing would… Continue reading Storyboard Your Vision to Ensure an Amazing Video

How to Improve Your Video Marketing ROI

You don’t need a viral video to have success with video marketing. Studies have repeatedly shown the impact video has on marketing results. According to Hubspot, emails with videos receive 200-300% higher clickthrough rates; videos increase landing page conversions by 80%; and 64% of people are more likely to buy a product online after watching… Continue reading How to Improve Your Video Marketing ROI

Share your Secrets in a Pioneering Thought Leadership Video Series

Thought Leadership Video Creation People are thirsty for knowledge. They seek it out everywhere. They research in libraries. They spend hours browsing through Pinterest. They are glued to DIY programs on television. But how do they really find knowledge that’s of value to them? They really need guidance from people who have been in the… Continue reading Share your Secrets in a Pioneering Thought Leadership Video Series