Category: Blog

In The Studio is a blog written by Miceli Productions, a video production company in Connecticut.

Shoppers Want Video: Target Your Videos to Satisfy Shoppers

Shoppers Want Video Videos Targeted at Satisfying Shoppers There’s no doubt that in our busy world, we love to shop online. But we hate being dissatisfied, disappointed and having to return merchandise. We really hate that. Many shoppers don’t return merchandise. Instead they never shop on that website again. Videos built into the online shopping experience instill four points for… Continue reading Shoppers Want Video: Target Your Videos to Satisfy Shoppers

What the Sequent Partners Study Tells Us about Video Metrics and ROI

What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI

Aerial Video Gives Your Project an Eye in the Sky

Current work: Aerial Video Gives Your Project an Eye in the Sky Sometimes a project is just too vast to show from the ground. But until recently, getting that eye in the sky to create an aerial video was prohibitively expensive. Now, advances in drone technology and the quality of video and photography these drones… Continue reading Aerial Video Gives Your Project an Eye in the Sky

Video Testimonials Speak for Your Company’s Awesomeness

What’s a great way to let potential customers know how awesome you are? Video Testimonials. We film video testimonials all over the country. And they are important marketing assets to our Clients and how they reach out to potential customers. Here’s series of client testimonials for Continuity — a New Haven CT based company whose… Continue reading Video Testimonials Speak for Your Company’s Awesomeness

The Key Features of Strong Website Photos

The Key Features of Strong Website Photos (And How Professional Photography Can Help) We live in a world of increasing digital connectivity. Every day, we spend hours online, browsing on our favorite websites or finding out information that captures our interest. Strong website photos for your business can help you stand out. But how do we… Continue reading The Key Features of Strong Website Photos

5 Tips To Differentiate Your Product Photography

5 Tips To Differentiate Your Product Photography Regardless of the type of product you sell, you need to put it in the best possible light — literally and figuratively. Great product photography can help you get your audience’s attention, and convert that attention into actual, tangible sales. But of course, being successful requires more than… Continue reading 5 Tips To Differentiate Your Product Photography

Referendum Video for Local Government

Current Work: Referendum Video for Wastewater Treatment Plant Upgrade Producing top-quality video and photography projects gives us a certain joy. But we especially love it when we can serve our own community of Southington and educate our fellow residents about important issues facing us. A perfect example is our recently produced referendum video for the wastewater… Continue reading Referendum Video for Local Government

3 Ways Local Businesses Benefit from Creating Business Videos

Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts!  The key for these local businesses?  They should take advantage of the opportunities the online space offers. Here are 3 ways local businesses benefit from creating business videos: Events/ Documenting Business… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos

What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI

You may have heard: last month, the digital marketing community was outraged. That’s because the network admitted to using false metrics to determine the success of video ads on the platform, misleading countless advertisers. Predictably, given the amount of money marketers spend on Facebook video on daily basis, the announcement led to an outrage. But… Continue reading What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI