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Adding video to your e-newsletter? Does it work?

Video in your e-newsletter is an extremely powerful method of grabbing your audience’s attention, telling a story about your company, and increasing conversion rates. Video captures interest and helps you to effectively communicate your business’s message. Adding video to your e-newsletter brings your business to life. Whether you are demonstrating a product, making a major… Continue reading Adding video to your e-newsletter? Does it work?

2 Tips for Marketing H2H (Human to Human)

Bryan Kramer, a Social Business Strategist for PureMatter, recently published an article titled, “There Is No More B2B or B2C: There Is Only Human to Human (H2H)”. Kramer says, “Businesses do not have emotion. People do. People want to be a part of something bigger than themselves. People want to feel something. People want to… Continue reading 2 Tips for Marketing H2H (Human to Human)

Video Can Expand Your Geographic Reach

Video is a marketing tool that can be used to reach people across the country, outside of your geographic area. Coupled with the right online marketing plan, a video that showcases your school or organization can extend your geographic reach and boost your enrollment. Miceli Productions worked with Hamden Hall Country Day School in Hamden,… Continue reading Video Can Expand Your Geographic Reach

Miceli Productions' Video Expertise Can Work For You

Let Miceli Productions’ Video Expertise Work For You. Recently, we’ve been talking about our Photography offerings, but don’t forget – Miceli Productions captures a LOT of video. Recent completed projects include The Cleveland Orchestra’s Celebrity Series TV Commercial, a Hartford Stage TV Commercial for The Underpants, and a social share clip for REFORM to TRANSFORM… Continue reading Miceli Productions' Video Expertise Can Work For You

Renew Your Business in 2014: Get new pics and video

New Year, New Images!Let 2014 be the year that you revitalize your business images.  When you roll out new content, your fans, friends, clients and customers notice.  So does Google.  New content will be seen by search engines and boost your ratings on social media and search when properly tagged.  Let Miceli Productions create new… Continue reading Renew Your Business in 2014: Get new pics and video

Video Vocab for Business (part 4 of 4)

Often it seems like people in the world of professional video speak a totally different language that relies heavily on slang for technical and creative concepts. Guilty as charged!  As media professionals we do in fact have a unique vocabulary to what we do.  A basic understanding of video terms helps business owners be informed… Continue reading Video Vocab for Business (part 4 of 4)

Rebranding Your Business Using Photography and Web Video

It’s more than just designing a new logo. It’s more than giving your company a facelift. Rebranding is about strengthening and building upon the integrity of your business. Why not do this with photography and film? We’ve all heard the old adage, “A picture is worth a thousand words.” And in the digital age, a… Continue reading Rebranding Your Business Using Photography and Web Video

Leveraging Video Press Releases

Press releases are a great way to get attention, so why not get even more exposure by creating a video press release?  Video news releases, aka the video press release, is just that – a video version of your standard paper press release.  Synchronized with your existing marketing and advertising plan, video press releases can… Continue reading Leveraging Video Press Releases

Web Video

Your customers want video. Contact us — we can help you get the most out of the web. Internet users are less and less willing to read text. Marketing statistics point to an ever increasing number of web savvy people getting their information from online video. Web video can provide an excellent way to reach your audience, get… Continue reading Web Video

Marketing the Work of Digital Performing Artists

[jwplayer mediaid=”5826″] Christopher Eaves is a performer, digital artist and arts educator.  His original work CANOPY – A Rainforest Odyssey premiered at the Stepping Stones Museum for Children in Norwalk, CT in their cutting edge multimedia gallery.  It’s an impressive space, with high-powered Christie projectors, an 18′ x 33′ immerse screen, interactive floor projection technology… Continue reading Marketing the Work of Digital Performing Artists