How To Create Successful TV Commercial Storyboards

“Great video comes from thinking humans, not equipment.” ― Steve Stockman As a thinking human, you may want to consider generating a storyboard for your video concept. Storyboards help to keep everyone working on a visual project all on the same page and are the best way to share your vision with others. They’re an important… Continue reading How To Create Successful TV Commercial Storyboards

How to Find a Target Audience for Video Marketing

If a TV falls in the woods and no one is watching… We love the JetBlue phrase, “Without you, we’d just be flying a bunch of TVs around the country.” In media, we have the same sentiment.  A great TV spot, social video or commercial is no good to your video marketing efforts unless you… Continue reading How to Find a Target Audience for Video Marketing

6 Excellent Benefits of Video Customer Testimonials

Generate #LOVE for your brand with video customer testimonials. One of the quickest ways to earn your audience’s trust and build your brand’s credibility is to upload customer testimonial videos. Trust and credibility are important elements in the buying process. A person is more likely to convert when they trust you and perceive your brand as… Continue reading 6 Excellent Benefits of Video Customer Testimonials

5 Video Metrics You Need to Know for Effective Video Marketing

Look at your business goals to determine your video marketing strategy. Many beginners to video marketing mistakenly assume that view count is an accurate judge of how well they’re doing. However, view count is not always the video metric you should pay the most attention to. How do you know which metric is most important? Look at your… Continue reading 5 Video Metrics You Need to Know for Effective Video Marketing

High Quality Product Photos Help You Increase Sales

A lifestyle product photography image for Apogee and Sennheiser by Miceli Productions

Put your best foot forward with high quality product photos designed to help you increase sales. High quality product photos help you increase sales. Something as simple as the image of your product has a powerful effect on the number of sales you receive and customer satisfaction after the sale. When you start your business, you may try… Continue reading High Quality Product Photos Help You Increase Sales

Why Do You Need an Expert Photographer?

Professional photography can elevate your image — and your business. Consider two scenarios. In both of them, you’re trying to find a doctor in your area. You do a search on the internet and you come up with two different specialists who are both equally close to you. However, one has a professional website with… Continue reading Why Do You Need an Expert Photographer?

How to Honor Amazing Executives at Retirement

Honor amazing executives at retirement with custom photography. Retirement is a time of dramatic change for most high-level executives.  After investing time, sweat-equity, body and soul, it’s a time where they are leaving something behind that mattered to them.  And people that mattered to them. So, how should you honor amazing executives at retirement? More… Continue reading How to Honor Amazing Executives at Retirement

3 Simple Reasons Video For Small & Medium Businesses is Important

The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important

6 Quick Tips Why You Need Professional Business Portraits

Professional Business Portraits are keystone content in your branding portfolio. YOU know you need them… Just get them done! There’s so much evidence on the benefits of using professional photographers for business portraits. It’s amazing how many business professionals still overlook how important portraits are. There are many reasons why professionals in any industry should consider purchasing their… Continue reading 6 Quick Tips Why You Need Professional Business Portraits

5 Valuable Product Videos Your Business Should Have

Product videos should be part of your video marketing strategy. People want videos, people watch videos, and people BUY based on videos. Product videos don’t have to be boring or salesy. In fact, they shouldn’t be!  At this point, you’ve already realized the importance of incorporating videos in your marketing plan. Video views increased by 42% in… Continue reading 5 Valuable Product Videos Your Business Should Have