What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI
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Video Testimonials Speak for Your Company’s Awesomeness
What’s a great way to let potential customers know how awesome you are? Video Testimonials. We film video testimonials all over the country. And they are important marketing assets to our Clients and how they reach out to potential customers. Here’s series of client testimonials for Continuity — a New Haven CT based company whose… Continue reading Video Testimonials Speak for Your Company’s Awesomeness
3 Ways Local Businesses Benefit from Creating Business Videos
Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts! The key for these local businesses? They should take advantage of the opportunities the online space offers. Here are 3 ways local businesses benefit from creating business videos: Events/ Documenting Business… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos
What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI
You may have heard: last month, the digital marketing community was outraged. That’s because the network admitted to using false metrics to determine the success of video ads on the platform, misleading countless advertisers. Predictably, given the amount of money marketers spend on Facebook video on daily basis, the announcement led to an outrage. But… Continue reading What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI
Does your video strategy need a metrics and ROI review?
Does your video strategy need a metrics and ROI review? Companies that are following the video landscape this year know that Facebook is now giving considerable priority to video content. If you are paying attention, you know that this has not made YouTube irrelevant. These two channels anchor your video strategy — if not your whole content strategy… Continue reading Does your video strategy need a metrics and ROI review?
Considering Video Production for Your Company? Download our E-book with proven, helpful advice
You’re fresh back from a marketing workshop and have the idea to bring your company into the 21st century with a series of videos. …or you’ve been charged by the CEO to come up with a plan to freshen your company’s marketing. …or you’re the CEO looking to shake your marketing department out of the… Continue reading Considering Video Production for Your Company? Download our E-book with proven, helpful advice
Video Production for Business: The Benefits of Hiring an Expert
Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert
6 Excellent Benefits of Video Customer Testimonials
Generate #LOVE for your brand with video customer testimonials. One of the quickest ways to earn your audience’s trust and build your brand’s credibility is to upload customer testimonial videos. Trust and credibility are important elements in the buying process. A person is more likely to convert when they trust you and perceive your brand as… Continue reading 6 Excellent Benefits of Video Customer Testimonials
3 Simple Reasons Video For Small & Medium Businesses is Important
The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important
5 Valuable Product Videos Your Business Should Have
Product videos should be part of your video marketing strategy. People want videos, people watch videos, and people BUY based on videos. Product videos don’t have to be boring or salesy. In fact, they shouldn’t be! At this point, you’ve already realized the importance of incorporating videos in your marketing plan. Video views increased by 42% in… Continue reading 5 Valuable Product Videos Your Business Should Have