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3 Ways Local Businesses Benefit from Creating Business Videos

Local Business Videos Small businesses are more adept and integrated online than ever before — including businesses that have a main focus on their physical storefronts!  The key for these local businesses?  They should take advantage of the opportunities the online space offers. Here are 3 ways local businesses benefit from creating business videos: Events/ Documenting Business… Continue reading 3 Ways Local Businesses Benefit from Creating Business Videos

What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI

You may have heard: last month, the digital marketing community was outraged. That’s because the network admitted to using false metrics to determine the success of video ads on the platform, misleading countless advertisers. Predictably, given the amount of money marketers spend on Facebook video on daily basis, the announcement led to an outrage. But… Continue reading What Facebook’s Metrics Mishap Tells Us About the Importance of Video ROI

Does your video strategy need a metrics and ROI review?

Does your video strategy need a metrics and ROI review? Companies that are following the video landscape this year know that Facebook is now giving considerable priority to video content. If you are paying attention, you know that this has not made YouTube irrelevant.  These two channels anchor your video strategy — if not your whole content strategy… Continue reading Does your video strategy need a metrics and ROI review?

Considering Video Production for Your Company? Download our E-book with proven, helpful advice

You’re fresh back from a marketing workshop and have the idea to bring your company into the 21st century with a series of videos. …or you’ve been charged by the CEO to come up with a plan to freshen your company’s marketing. …or you’re the CEO looking to shake your marketing department out of the… Continue reading Considering Video Production for Your Company? Download our E-book with proven, helpful advice

Video Production for Business: The Benefits of Hiring an Expert

Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert

6 Excellent Benefits of Video Customer Testimonials

Generate #LOVE for your brand with video customer testimonials. One of the quickest ways to earn your audience’s trust and build your brand’s credibility is to upload customer testimonial videos. Trust and credibility are important elements in the buying process. A person is more likely to convert when they trust you and perceive your brand as… Continue reading 6 Excellent Benefits of Video Customer Testimonials

3 Simple Reasons Video For Small & Medium Businesses is Important

The Importance of Video For Small and Medium Businesses There are many ways to market and advertise products in the industry. Whether you’re using social media to reach out to your customers or are attempting to engage your audience through email marketing, both radically different strategies can be equally effective when used properly. Have you considered… Continue reading 3 Simple Reasons Video For Small & Medium Businesses is Important

5 Valuable Product Videos Your Business Should Have

Product videos should be part of your video marketing strategy. People want videos, people watch videos, and people BUY based on videos. Product videos don’t have to be boring or salesy. In fact, they shouldn’t be!  At this point, you’ve already realized the importance of incorporating videos in your marketing plan. Video views increased by 42% in… Continue reading 5 Valuable Product Videos Your Business Should Have

Miceli Productions | Video Production Company | Commercial Photography

Miceli Productions Logo

Captivate. Intrigue. Excite. COMPLETE CINEMATIC PRODUCTION Miceli PRODUCTIONS PHOTO + VIDEO LET’S START A NEW PROJECT TOGETHER [We have] so much respect and trust in Miceli, that they have become a part of our extended team and we work together on every video production project that my studio handles.” RACHEL FEARNLEY / DREAMSCAPES WE’RE AN EXPERIENCED B2B… Continue reading Miceli Productions | Video Production Company | Commercial Photography

Using Video for Business: Finding and choosing a great production company.

Introduction To use the cliche, not all video content is created equal. High-quality video content with a great story line is usually crafted by great creative minds. But that does not necessarily mean that high-quality equals high budget.  Everyone know that you get what you pay for.  And, in a sense, that’s right.  But video… Continue reading Using Video for Business: Finding and choosing a great production company.