Mobile traffic is growing each year and has already surpassed desktop access. The reason for this trend is straightforward enough. Mobile device use has surged over the past seven years. In addition to using them for phone calls and texting, people are increasingly taking advantage of the Internet access capability of these devices. It makes little… Continue reading Are Your Videos Optimized for the Rising Mobile Traffic Trends?
Category: Blog
In The Studio is a blog written by Miceli Productions, a video production company in Connecticut.
3 Trends in Video Marketing to Boost Your Social Media Presence
Video content marketing has been extremely beneficial for the vast number of businesses that exist today. Part of what makes videos so useful is that they can serve multiple purposes on multiple platforms. For example, when visitors come to your official website for the first time, it might bode well for you to include a… Continue reading 3 Trends in Video Marketing to Boost Your Social Media Presence
Video Metrics and ROI Statistics Point to the Future
Are more and more of your competitors launching video projects? What do these companies know? More importantly, how can you leverage related video metrics and ROI to YOUR advantage? Increase Email Click-Through Rates and Make the Leap to Online Video Marketing Forrester Research did the number crunching a few years ago. In the process, the experts… Continue reading Video Metrics and ROI Statistics Point to the Future
Do I need professional product photos for my e-Commerce site?
Product Photos for e-Commerce Visual content is an essential foundation of a business’s website. Most people who view websites daily are more attracted to images than pages that are only filled with paragraphs of text. This preference of website viewers will certainly increase over the coming years. If you have not had a chance to… Continue reading Do I need professional product photos for my e-Commerce site?
What 3 videos should every business have? Find out here.
“Content is king” is an expression you’ve heard plenty of times in the past. While the landscape of content marketing is ever-evolving, one thing remains steadfast: content, whether it is in the form of text, video, or something else, will always be one of the most effective ways to convey an important message to your… Continue reading What 3 videos should every business have? Find out here.
Want results? Use VIDEO on your Landing Pages
A video landing page is highly effective — especially when you use video on lead generation landing pages and email opt-in pages. Landing pages are designed for the sole purpose of making conversions. Unlike other web pages such as the home page, landing pages focus on one thing: enticing the visitor to take one desired action.… Continue reading Want results? Use VIDEO on your Landing Pages
Why should I use a professional for my social media photos?
Virtually everyone owns a camera these days. Just grab your smartphone, open up the camera app, click away, and get some pretty high resolution images. Having a camera everywhere you go is great for all kinds of businesses who rely on images for a giant chunk of their marketing efforts, particularly on social media. So… Continue reading Why should I use a professional for my social media photos?
I think you know this but… Here’s What Your Explainer Video Should Have
Virtually all businesses, regardless of size, are beginning to better understand the many benefits of including a variety of video content in their marketing strategies. While it is a good idea to experiment with multiple types of videos such as live streaming on Facebook, professional video content for your website, and basic tutorials for product-based… Continue reading I think you know this but… Here’s What Your Explainer Video Should Have
How To Get Enticing Food Photography For My Restaurant Menu
If you are in the restaurant business, it is likely you’ve spent a good amount of time considering (and reconsidering) the design of your menu. The menu is, after all, one of the first things a person sees when visiting your establishment, and a poor presentation has the potential to turn them off to your business… Continue reading How To Get Enticing Food Photography For My Restaurant Menu
Photos for your clothing line: 4 Reasons to Hire a Pro
Photos for your clothing line: 4 Reasons to Hire a Pro Are you starting a new clothing and accessory company or have a brand new clothing line that you are about to launch? You can’t introduce a flawless new line without award-winning, awe-inspiring photography! And if you aren’t a professional photographer yourself, it’s a wise… Continue reading Photos for your clothing line: 4 Reasons to Hire a Pro