3 Reasons You Need to Hire a Professional Business Photographer

Why do you need to hire a professional business photographer? Find out. Visual marketing is the most effective medium for businesses to gain visibility, whether through traditional or digital marketing methods. Photography is the most solid form of this effective marketing medium, and has been used by businesses since cameras were invented. Let’s discuss by… Continue reading 3 Reasons You Need to Hire a Professional Business Photographer

5 Things That Happen When You Use Video Production For Business

If you are entirely new to the concept of using high-quality, professional video in your marketing strategy for your business, don’t let that deter you from exploring this medium of promotion. Video content is a hugely advantageous way to impress current customers and garner new ones. In this post, we will uncover five things that… Continue reading 5 Things That Happen When You Use Video Production For Business

How to Know if You’re Hiring a Great Commercial Photographer

Ask These 5 Questions Before You Hire a Commercial Photographer At some point in the growth of a professional entity — whether it is a large corporation, mom and pop retail store, or an office building — will be a need for sleek, professional photography. You’ll want to display images on your website and in marketing… Continue reading How to Know if You’re Hiring a Great Commercial Photographer

5 of the Hottest Trends in Video Marketing You Should Use in 2017

Every year, the way we market evolves. And thanks to the ever-changing tides of digital marketing, video marketing has become a predominant force in the world of business. If you are going to successfully build a bigger following and garner new customers, you have to pay attention to the trends in video marketing. In this post,… Continue reading 5 of the Hottest Trends in Video Marketing You Should Use in 2017

Professional Photography Saves Businesses from that Amateur Look

Miceli Productions provides professional business photography in the Hartford CT and New Haven CT area.

Professional Business Photography Saves Businesses from that Amateur Look Your use of professional business photography has a lot in common with business writing.  In each situation, it doesn’t have to be fine art. It does have to communicate powerfully and avoid any generally accepted quality faux pas. Somebody in your company can and probably will notice… Continue reading Professional Photography Saves Businesses from that Amateur Look

What the Sequent Partners Study Tells Us about Video Metrics and ROI

What the Sequent Partners Study Tells Us about Video Metrics and ROI You could almost hear the eyes rolling in small, dedicated video shops like ours when the media metrics experts at Sequent Partners announced their survey results on video as a sales tool. Marketers for major brands are enthusiastic about the future of digital video… Continue reading What the Sequent Partners Study Tells Us about Video Metrics and ROI

5 Tips To Differentiate Your Product Photography

5 Tips To Differentiate Your Product Photography Regardless of the type of product you sell, you need to put it in the best possible light — literally and figuratively. Great product photography can help you get your audience’s attention, and convert that attention into actual, tangible sales. But of course, being successful requires more than… Continue reading 5 Tips To Differentiate Your Product Photography

Considering Video Production for Your Company? Download our E-book with proven, helpful advice

You’re fresh back from a marketing workshop and have the idea to bring your company into the 21st century with a series of videos. …or you’ve been charged by the CEO to come up with a plan to freshen your company’s marketing. …or you’re the CEO looking to shake your marketing department out of the… Continue reading Considering Video Production for Your Company? Download our E-book with proven, helpful advice

Video Production for Business: The Benefits of Hiring an Expert

Video Production for Business: The Benefits of Hiring an Expert Most people choose their careers because they have followed their passion. Whether they pursue careers in sports marketing, pharmaceuticals, high finance, law, real estate, travel, entertainment, automotive sports, or one of many other exciting options, we know that to truly be an expert in their field they have totally… Continue reading Video Production for Business: The Benefits of Hiring an Expert

Professional Photography or Stock Images? How to Choose.

4 Considerations For Your Business The verdict is in: to be successful in raising awareness and revenue, your business needs to have a visual presence. Countless statistics show just how important images are to supplement and feature your message, both on your website and on any other type of advertising. That leads us to the… Continue reading Professional Photography or Stock Images? How to Choose.