marketing Archives

Why Do You Need an Expert Photographer?

Professional photography can elevate your image — and your business. Consider two scenarios. In both of them, you’re trying to find a doctor in your area. You do a search on the internet and you come up with two different specialists who are both equally close to you. However, one has a professional website with… Continue reading Why Do You Need an Expert Photographer?

6 Quick Tips Why You Need Professional Business Portraits

Professional Business Portraits are keystone content in your branding portfolio. YOU know you need them… Just get them done! There’s so much evidence on the benefits of using professional photographers for business portraits. It’s amazing how many business professionals still overlook how important portraits are. There are many reasons why professionals in any industry should consider purchasing their… Continue reading 6 Quick Tips Why You Need Professional Business Portraits

Why are these 2016 conversion boosting trends so powerful?

Visual content. We found this great infographic by the team at The Deep End that highlights some of the hot current conversion boosting trends in web design this year. We all want to boost conversions. And this is a great list. You know what struck us immediately? The fact that most of them are about the visual. Make your images big,… Continue reading Why are these 2016 conversion boosting trends so powerful?

How to make valuable impressions with awesome Business Card Video

The Business Card Video: What is it and how can it make an impression on a world of potential clients? During a networking opportunity, exchanging business cards is arguably the most essential part of the whole encounter. It’s what you take away with you and is a reminder of why you want to follow-up with… Continue reading How to make valuable impressions with awesome Business Card Video

Using Video for Business: I want to use video to market my business… Now what?

Introduction Your company has decided to add video content to their content marketing strategy. You’re a busy CEO of a mid-sized company or a marketing manager looking to use video content. You have a lot to do and want to do what makes the most sense, efficiently. So you ask yourself in the bathroom mirror,… Continue reading Using Video for Business: I want to use video to market my business… Now what?

:30 TV Commercial Spot for Blossom Music Festival

In the Studio we’re working on our latest :30 TV commercial spot for The Cleveland Orchestra Blossom Music Festival Family Fun Fest 2014. A little behind the scenes: Most times we capture the imagery and audio we need for the TV spots we create, but for this commercial we’re using existing video clips, still images,… Continue reading :30 TV Commercial Spot for Blossom Music Festival

Powerful Video Marketing Statistics

We’ve been saying it over and over again, video for marketing is not going away. In fact, it continues to be one of the best ways to reach your Clients and Customers. And video continues to have an ever-growing impact on SEO trends. Invodo’s Video Statistics: The Marketer’s Summary 2014 highlights’s “the latest and greatest video… Continue reading Powerful Video Marketing Statistics

What Is An Explainer Video?

You’ve heard it used – that term – the “explainer” video, aka the “overview video”. Like so many other new media terms – tweet, content marketing, mobile app, to name a few – it’s something you’re interested in, but you’re not sure how to qualify it or whether or not you need it. An explainer… Continue reading What Is An Explainer Video?

What is B-Roll Video?

Miceli Productions films B-Roll video for media packages & public relations. B roll is footage that we capture during a video production that helps us tell your story and demonstrates what you do. B-roll is the additional footage we capture to tell your story. It does not include a person being interviewed or a talking… Continue reading What is B-Roll Video?